Difference Between Public Relations And Marketing

There has long been disputed over the role and differences of Public Relations and Marketing. There are many clear and distinct differences between these two disciplines. They each function individually in business and social environments. Public Relations and Marketing are often strongest when used together, but many professionals and academics feel the need to choose one over the other. The outlines of Public Relations and Marketing are different. Marketing is concerned with the market which entails consumers and demand. Public Relations is interested in relationships by reducing conflict and improving cooperation between internal and external stakeholders (Cohen, 2012). Good Public Relations will create a healthy environment for Marketing,
These disciplines are concerned with society and the operative relationships within society between individuals. These branches link with one and other and is in turn considered a social science (ESRC, 2015). Public Relations and Marketing both consist of certain elements which make them considered to be a part of social sciences and contributing factors thereof. Public Relations is an applied social science and is associated with several social sciences, among them being psychology, sociology, political science, economics and geography. One could more accurately describe Public Relations as a developing applied social science (Grunig, 2012). Marketing functions as a social science as it studies the needs of consumers in different societies and how to satisfy these needs. The study of marketing makes extensive use of social sciences such as psychology, sociology, calculation, economics, anthropology and neuroscience. As a result of these elements marketing is recognised as a component of social science (Klose,
A company's reputation and the essence of how it is viewed by all of its publics, is one of the leading factors in its ability to achieve success. Restoring confidence and helping an organisation to earn a reputation for credibility requires Public Relations leadership. With corporate integrity central on the minds of people in all societies, the role of Public Relations in a business is pivotal to its success. The Public Relations sector in a business is responsible for managing the perception the internal stakeholders such as employees, directors and investors have of the organisation. This is achieved by using strategic methods of communication such as staff news board letters, meetings and in house journals. (IPR,