After the analysis of the strategy, different options that could lead to the realization of the company’s objective have to be valued and selected. In order to be successful, the strategy has to be, first of all, based upon the capacities and the competences of the company and it has to carefully choose in which position to collocate the company towards its rivals. All this means to build and defend the competitive advantages of the company.
To generate, value and select the best strategic solutions is the no.1. management responsibility of any company. But without the strategy the management would not have the principles capable of leading the organization, it would not have a plan for making competitive advantages and for responding at the expectations of the market.
Each company has a unique culture and its own personality. Each company has its own folklore that reflects the company values, and its own ways of dealing with problems, making decisions, doing things. The definition of culture in the corporate context would be: a system of values, norms and ideas shared by a group of people, that when taken together provide a design for thinking, living and potential acting. So corporate