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Digital Imagery: Legal and ethical issues

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Digital Imagery: Legal and ethical issues
Digital Imagery: Legal and ethical issues

Executive Summary
The purpose of this report is to analyses the legal and ethical issues associated with the changes in digital image technologies.

The analytical process used was conducting research on the issues relating to image copyright and ethical use of images through online academic resources, these sources where used to define the issues associated with image copyright and ethics.

This report provides an analysis and evaluation of the current digital image manipulation climate; and the possible ramifications that Digital Media Designers should be aware of in order to act in an ethical and moral way. The report shows that digital manipulation creates doubt in the integrity of photographic images as it is easy to manipulate images and possible to distort an image to the point that the original subject matter is no longer recognisable.

The conclusions drawn from the research used to produce this report showed that digital image manipulation is a common practice but one that does have impacts on society and that celebrity image manipulation creates a false sense of the ideal body image. This report shows that people embarking on a career as a Digital Media Designer needs to understand the concepts of Copyright Law and Ethical practices in order to avoid situations of doubt in relation to the authenticity of their works.

Table of Contents
Executive Summary 1

1. Introduction 3

2. Copyright Law and Ethics 4
2.1 What is Copyright? 4
2.2 What are Ethics? 5

3. Developments in Digital Technologies 6
3.1 What is Digital Imagery? 6
3.2 What is Digital Image Manipulation? 6

4. Issues for Contemporary Digital Media Designers 8
4.1 Image Copyright 8
4.2 Celebrity Image 8

5. Conclusion 9

References 10

Appendices 13
Appendix 1 13
Appendix 2 15
Appendix 3 17

1. Introduction
Copyright and ethics are essential topics for all digital media designers.



References: Australia.gov.au. (2007, January 5). Intellectual property and copyright. Retrieved from Australia.gov.au: http://australia.gov.au/about-australia/australian-story/intellectual-property-and-copyright Betts, K Borgerson, J. L., & Jonathan, S. E. (2005). Identity in Marketing Communications: An Ethics of Visual Representation. Marketing Communication: New Approaches, Technologies, and Styles. Retrieved from http://ssrn.com/abstract=969079 Camilla, L Fulks, M. (2013). Copyright Law in the Digital Age. Retrieved from Apogee Photo Magazine: http://www.apogeephoto.com/mag1-6/mag1-6mf.shtml Graphics Software Helm, B. (2008). Surprise! Dove 's "Campaign for Real Beauty" ads actually kind of fake. Retrieved from Bloomberg Businessweek: http://www.businessweek.com/the_thread/brandnewday/archives/2008/05/surprise_doves.html Jisc Digital Media Koelling, J. M. (2004). Digital Imaging: A Practical Approach. Lanham: AltaMira Press. Leibowitz, L. (2013, 10 14). Kate Winslet 's Vogue Cover Is Unbelievable -- Literally (PHOTOS). Retrieved from The Huffington Post: http://www.huffingtonpost.com/2013/10/14/kate-winslet-vogue-photos_n_4096789.html Lodriguss, J Madow, M. (1993, January). Private Ownership of Public Image: Popular Culture and Publicity Rights. Retrieved from Berkman Center for Internet and Society at Harvard University: http://cyber.law.harvard.edu/IPCoop/93mado2.html Meltzer, B Paula. (2011). Ethics of Photojounalism. Retrieved from Multimedia journalism, ethics, and a few other things in between: http://potz7.wordpress.com/2011/09/ Reaves, S., Bush Hitchon, J., Park, S.-Y., & Yun, G Shields, V. R., & Heinecken, D. (2002). Measuring up: How advertising affects self-image. Philadelphia: University of Pennsylvania Press. (Scientific American, Inc., 2014) (Lodriguss, 2006) Image 1 (Paula, 2011) Image 2 (Paula, 2011). (Leibowitz, 2013) (Reporter, 2010)

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