Michelle Lindquist-Flores
CGD218: Visual Literacy in Business
Prof. Michael Miers
November 10, 2014
Copy Right Laws in Photos and Motion Pictures
In this essay, I will describe the benefits and challenges associated with having so many visuals available to us today. I will also discuss the ethical and legal implications of using photos and other visual media along with how these issues can be avoided.
After viewing the video, “Copyright Basics” it made me really think about all the information I share on a day to day basis that could be considered a breach of one of these laws. The video contained vital information on what would be considered to have a copyright and what is not. Copyright laws were put into place to help protect the owner’s work from being copied or given out without the proper consent. Since the invention of the world-wide web, the internet has provided people with a vast array of wonderful visual media in the forms of photography, music videos, virtual books, 3D maps and satellite imagery.
A benefit to having so many visuals available to us is that moments can be captured in real time and that information can be shared much faster with the world. According to Oliver Wendell Homes “photography is a mirror with a memory” (Ryan, W. 2012). Be it a photo or a video, visuals hold a message for its intent and grabs our attention to draw us in. The challenges that come along with too many visuals are people misuse them and violate copyright laws. As stated by The U.S. Copyright Act the following “four factors help to determine when a use may be considered fair use.
1. Purpose and character of the use. If the use is intended to help drive financial or other business benefit, then it is less likely to be Fair Use.
2. Nature of copyrighted work. The use of a purely factual work is more likely to be considered fair use than the use of a creative work.
3. Evaluation of the amount
References: Ryan, W. (2012). Visual literacy: learning to see. San Diego, CA: Bridgepoint Education, Inc. Stop Fakes.gov “Learn about IP” Retrieved from: http://origin.www.stopfakes.gov/learn-about-ip/copyrights/about “Copyright Basics” (2010). Retrieved from: http://youtu.be/Uiq42O6rhW4 Arun Kumar, 2011•edited by: Rebecca Scudder•updated: (3/20/2011) Business Ethics on the Internet: Understanding Copyright Laws Retrived from: http://www.brighthub.com/office/entrepreneurs/articles/74018.aspx