Digital Marketing
Table of Contents
1.0 Introduction 3 1.1 Market Summary 3 1.2 Marketing Mix 4 1.3 SWOT analysis 5 1.4 Competition 5 1.5 Product Offerings 6 1.6 Target Markets strategy 6 1.7 Financial 7 1.8 Control 7 1.9 suggestions 8 1.10 Conclusion 8 References 9
1.0 Introduction Digital Marketing is relatively new term appeared recently on the arenas marketing but to this day did not take a definition literally accurate unable to be described and defined aspects correctly so as to widening its scope to include many aspects of traditional marketing and e-known plus them more ways marketing channels new, it includes, for example, but not limited to banners advertising, archiving sites (SEO), pay-per-clicks (PPC) marketing via e-mail, published Feeds (and intended to publish dynamic content on the Web RSS), broadcast channels, voice channels video broadcasting, blogging, blogs, marketing via SMS (SMS), marketing faxes and other various marketing means (Martin and Brett, 2003). Thus, digital marketing has introduced a new dimension of marketing integrates with marketing tools traditional, which were paid product or service to the client to change that to attract the attention of the customer to the product or service by creating a desire to get this service or product result interaction with her and actual users of these product or service based on their views and recommendations. Marketing through social channels refers to the use of marketing techniques provided by the various social networks to increase brand awareness, products and services or to achieve other marketing objectives.
1.1 Market Summary Digital marketing techniques allow for the development of the relationship with customers to a level not attained by: continuous interaction is now available. Although met some resistance from some customers considering this type of intrusive marketing, or vice versa negative self. However, the use of voluntary reporting
1.0 Introduction 3 1.1 Market Summary 3 1.2 Marketing Mix 4 1.3 SWOT analysis 5 1.4 Competition 5 1.5 Product Offerings 6 1.6 Target Markets strategy 6 1.7 Financial 7 1.8 Control 7 1.9 suggestions 8 1.10 Conclusion 8 References 9
1.0 Introduction Digital Marketing is relatively new term appeared recently on the arenas marketing but to this day did not take a definition literally accurate unable to be described and defined aspects correctly so as to widening its scope to include many aspects of traditional marketing and e-known plus them more ways marketing channels new, it includes, for example, but not limited to banners advertising, archiving sites (SEO), pay-per-clicks (PPC) marketing via e-mail, published Feeds (and intended to publish dynamic content on the Web RSS), broadcast channels, voice channels video broadcasting, blogging, blogs, marketing via SMS (SMS), marketing faxes and other various marketing means (Martin and Brett, 2003). Thus, digital marketing has introduced a new dimension of marketing integrates with marketing tools traditional, which were paid product or service to the client to change that to attract the attention of the customer to the product or service by creating a desire to get this service or product result interaction with her and actual users of these product or service based on their views and recommendations. Marketing through social channels refers to the use of marketing techniques provided by the various social networks to increase brand awareness, products and services or to achieve other marketing objectives.
1.1 Market Summary Digital marketing techniques allow for the development of the relationship with customers to a level not attained by: continuous interaction is now available. Although met some resistance from some customers considering this type of intrusive marketing, or vice versa negative self. However, the use of voluntary reporting
References: Martin, Brett A. S., Joel Van Durme, Mika Raulas, and Marko Merisavo (2003), "E-mail Marketing: Exploratory Insights from Finland", Journal of Advertising Research. Shelley Singh, ET Bureau Mar 13, 2012, Digital marketing is going to be the next big thing: Shantanu Narayen, CEO. Adobe Systems, reviewed on 21-01-2013 http://articles.economictimes.indiatimes.com/2012-03-13/news/31159637_1_digital-marketing-shantanu-narayen-digital-media. Dr. Azhari, Mohiuddin, et al: Principles of Marketing, Cairo University 's Center for Open 1999. Ravi Balakrishnan, ET Bureau Oct 6, 2010, the five commandments of digital marketing, reviewed on 22-01-2013 http://articles.economictimes.indiatimes.com/2010-10-06/news/27568882_1_digital-marketing-social-media-print-ads. Smis, Rob, and others: e-commerce, translation d. Khaled al-Amiri, Cairo, 2000. Jonathan Gardner, Mar 05, 2012, 5 Huge Digital Marketing Trends You Can 't Afford to Ignore, Reviewed on 23-01-2013, http://mashable.com/2012/03/05/future-digital-marketing-trends/ Bennett, Peter D.: digital marketing, McGraw-Hill Book Company 1988.