impact on the 4Ps

The Digital Impact on the Marketing Mix During the past few years, the game of marketing and advertising has changed greatly. Presently no matter how talented the creative team is. You can’t ignore the digital technology and it effect on marketing mix and marketing in general.

From pricing point of view after the access on the new technology especially the internet now the customers can communicate with each other and discuss about the prices, and because of that it is impossible to manipulate the prices of products or services, for example: if you see the supermarket in your neighborhood has raise the prices, you can go to the other supermarket and compare the prices, if it suit your desire, you can choose what you prefer with the least of loss.

If we take a look on the product side, there is huge competition between the traders to earn the customer trust by improving their products or services quality and trying to fulfill their needs or wants principally that the customers now are more experienced so they would compare between the products and services, for instance: the hotels or coffee shops now must have a good internet service, after all the new products and services now must have link somehow with the internet and the new technology trying to increase the satisfaction of consumer.

A great change will occur to the promotion and advertising systems, the way to advertise commercials will definitely change, it will switch to your computers, tablets, smartphones, and internet in general, also you could apply more surveys to customers more than before because of the big segment of internet users that we could reach more than before.

For the place of distribution, as a job is in danger as we can see now the E-commerce is threating distributers, because now E-commerce can contact directly with