Digital Marketing Plan Template
Digital Marketing campaign template
about this template
We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns.
It’s created by Dave Chaffey and Danyl Bosomworth of the digital marketing advice site, Smart Insights.
If you want to download it, you can find this document on our site at: www.smartinsights.com/digital-marketing-strategy/campaign-planning-template
template structure
The marketing campaign planning template is available in Word format so that you modify it to best suit your marketing campaigns.
The stages of marketing campaigns and key issues covered are:
1. Campaign goals and tracking. What are we trying to achieve through our campaign and how will we know when we achieve it?
2. Target audience, customer insight and targeting. Who are we trying to reach and influence?
3. Key campaign messages and offers. How are we trying to position our company, products and services? Which campaign or product offers will engage and convert our audience?
4. Strategy or strategies. How will you reach and engage your target audience.
5. Online media mix selection and budgeting. Which media do we think will be effective? Typically an agency will recommend this, but clients will have suggestions based on past campaign performance.
6. Media schedule and campaign integration. What is the sequence of deploying media and what are the waves of message/offer during the campaign?
About Smart Insights
Smart Insights is a digital marketing portal and consultancy sharing advice to help marketers get more value from their investments in online marketing and analytics.
Our expertise is in developing winning digital marketing
about this template
We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns.
It’s created by Dave Chaffey and Danyl Bosomworth of the digital marketing advice site, Smart Insights.
If you want to download it, you can find this document on our site at: www.smartinsights.com/digital-marketing-strategy/campaign-planning-template
template structure
The marketing campaign planning template is available in Word format so that you modify it to best suit your marketing campaigns.
The stages of marketing campaigns and key issues covered are:
1. Campaign goals and tracking. What are we trying to achieve through our campaign and how will we know when we achieve it?
2. Target audience, customer insight and targeting. Who are we trying to reach and influence?
3. Key campaign messages and offers. How are we trying to position our company, products and services? Which campaign or product offers will engage and convert our audience?
4. Strategy or strategies. How will you reach and engage your target audience.
5. Online media mix selection and budgeting. Which media do we think will be effective? Typically an agency will recommend this, but clients will have suggestions based on past campaign performance.
6. Media schedule and campaign integration. What is the sequence of deploying media and what are the waves of message/offer during the campaign?
About Smart Insights
Smart Insights is a digital marketing portal and consultancy sharing advice to help marketers get more value from their investments in online marketing and analytics.
Our expertise is in developing winning digital marketing