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Dignity Analysis

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Dignity Analysis
FN0361 Assignment
Dignity plc.
By Dan Wang
Student Number: 11028041
Administer: Karen Boyd
Part A Word Count: 1826
Part B Word Count: 1374
Part A: Dignity plc. Investment Report
Part B: Dignity plc. Communication Analysis Content
Company Information 2
Strategies and Beliefs 3
Part A: Investment Report 4
1. How is Dignity’s performance? （Income Statement Analysis） 4
1.2 Revenue Analysis 5
1.3 Operating Profitability Margin and Gross Margin 6 2.1.1 Liability Supports (Cash Cycle and Interest Cover Indication) 10
3. Shares Performance 11
3.1 EPS Analysis 12
3.2 How is the Dignity’s future: P/E and PEG 12
4. Conclusion and Suggestions 13
Introduction of Part B 14 5. Part B Communication Skill 14
5.1 Language 15
5.2 Graph 17
5.3 Color 20
6. Conclusion and Assessment 21
7. Reference List 22

Company Information
Dignity plc. is one of flagship professional companies in United Kingdom funeral industry. Their business comprises three parts: funeral service, crematoria and pre-arranged funeral plans. (Dignity plc. 2011) In 2004, the group went public and started a new journey of development, and every year, company builds detailed financial statement to enclosure performance in this financial year.

Compared with Co-operative (CWS Ltd) group, which is organized by series of different businesses (Co-operative Group Limited Subsidiary Company/Organizations, 2011), Dignity runs its business in more independent and professional way, and CWS Ltd did not provide dependent financial statement. Furthermore, the market is fragmental, and other competitors exist as family directors, or united into the integrative competences, so Dignity should possess much more advantages than their competitors. (UK Funerals On-line, 2011)

Strategies and Beliefs
Dignity plc. believes in their business is established to help people through one of the most difficult times in their lives with their compassion, respect, openness and care. In addition, they
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