Direct Selling Industry
UNDERSTANDING OF THE SITUATION
ADP INDUSTRIES CORPORATION
Today is an era of conspicuous consumption. It is not just individuals from the elite society who are splurging but even the Filipino middle classes are shelling out cash for premium quality products and services. This evolution in the Philippine marketplace is one of the major reasons why ADP Industries Corporation entered into the picture.
ADP Industries Corporation is a 28 years old distribution, trading and marketing company in the Philippines. This business organization earned the reputation of “being innovative and competent in the fields of Marketing, Sales, and Distribution of fast-moving branded consumer goods (FMCG) nationwide.” The company represents internationally renowned brands in the Philippine market. As a matter of fact, ADP Industries carries brands that are leaders in their categories and countries of origin such as Chupa Chups of Spain, Freixenet of Spain, Molinera & Cofrutos of Spain, Smint of Spain, Kodak of USA, Societe Bic of France, Arcor of Argentina, and Kamaya Co. Ltd. of Japan. Thus, ADP Industries Corporation proved its world-class business operation through the long-term partnerships it established with these world-renowned companies.
ADP Industries Corporation is particularly proud in its “experience in the development and marketing of branded premium priced products.” The products represented by the company includes confectioneries, juice and beverages, snack foods, wines and spirits, tobacco related accessories, personal and healthcare products. These products are delivered to the consumers through extensive distribution. As a matter of fact, ADP Industries core competence is its vast distribution network and marketing components. The first 10 years of operation was focused in establishing strong partnerships with traditional distribution channels (see table 1). Within the company’s 10 years of operation, ADP Industries Corporation tapped the key marketing
ADP INDUSTRIES CORPORATION
Today is an era of conspicuous consumption. It is not just individuals from the elite society who are splurging but even the Filipino middle classes are shelling out cash for premium quality products and services. This evolution in the Philippine marketplace is one of the major reasons why ADP Industries Corporation entered into the picture.
ADP Industries Corporation is a 28 years old distribution, trading and marketing company in the Philippines. This business organization earned the reputation of “being innovative and competent in the fields of Marketing, Sales, and Distribution of fast-moving branded consumer goods (FMCG) nationwide.” The company represents internationally renowned brands in the Philippine market. As a matter of fact, ADP Industries carries brands that are leaders in their categories and countries of origin such as Chupa Chups of Spain, Freixenet of Spain, Molinera & Cofrutos of Spain, Smint of Spain, Kodak of USA, Societe Bic of France, Arcor of Argentina, and Kamaya Co. Ltd. of Japan. Thus, ADP Industries Corporation proved its world-class business operation through the long-term partnerships it established with these world-renowned companies.
ADP Industries Corporation is particularly proud in its “experience in the development and marketing of branded premium priced products.” The products represented by the company includes confectioneries, juice and beverages, snack foods, wines and spirits, tobacco related accessories, personal and healthcare products. These products are delivered to the consumers through extensive distribution. As a matter of fact, ADP Industries core competence is its vast distribution network and marketing components. The first 10 years of operation was focused in establishing strong partnerships with traditional distribution channels (see table 1). Within the company’s 10 years of operation, ADP Industries Corporation tapped the key marketing