Discuss, with Reference to Current Authors, What Is Meant by a ‘Marketing Orientation’ and/or a “Marketing Oriented Company.” Illustrate Your Answer with Examples of Products or Brands of Your Choice.
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Discuss, with reference to current authors, what is meant by a ‘marketing orientation’ and/or a “marketing oriented company.”
Illustrate your answer with examples of products or brands of your choice.
Within this essay I will discuss what a marketing concept is, how marketing orientation has evolved through the years and the most important, what a marketing orientated company is.
Each of us has some sort of idea what marketing is, since we are exposed to marketing every day. We could say that in the past decades we have become victims of marketing, but also its beneficiaries.
Every day we see advertisements on television, in the shop, we hear them on the radio, our friends, colleagues at work tell us about amazing new product, which appeared on the market. Even if we are going for a walk, we face billboards of various products or services on our way. Marketing has become an indispensable part of our life.
Many people confuse marketing only with advertising, but there are different aspects to marketing that businesses need to focus on to achieve a long-lasting future. The way that a customer thinks and acts changes all the time and businesses always need to be aware, of what the customer’s current needs and wants are, and this is where marketing can come in useful.
So what is really marketing mean?
According to F. Brassington ” marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives” ( Brassington, 2000, p.5).
Otherwise P. Kotler states that ” marketing is the human activity directed at satisfying needs and wants through exchange process.” ( Kotler, 2005,p.6).
Marketing is not just about advertising but also about the product, price and the place. Along with promotion these are what make up the Marketing Mix which is used to make sure that customer needs are met.
The
Discuss, with reference to current authors, what is meant by a ‘marketing orientation’ and/or a “marketing oriented company.”
Illustrate your answer with examples of products or brands of your choice.
Within this essay I will discuss what a marketing concept is, how marketing orientation has evolved through the years and the most important, what a marketing orientated company is.
Each of us has some sort of idea what marketing is, since we are exposed to marketing every day. We could say that in the past decades we have become victims of marketing, but also its beneficiaries.
Every day we see advertisements on television, in the shop, we hear them on the radio, our friends, colleagues at work tell us about amazing new product, which appeared on the market. Even if we are going for a walk, we face billboards of various products or services on our way. Marketing has become an indispensable part of our life.
Many people confuse marketing only with advertising, but there are different aspects to marketing that businesses need to focus on to achieve a long-lasting future. The way that a customer thinks and acts changes all the time and businesses always need to be aware, of what the customer’s current needs and wants are, and this is where marketing can come in useful.
So what is really marketing mean?
According to F. Brassington ” marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives” ( Brassington, 2000, p.5).
Otherwise P. Kotler states that ” marketing is the human activity directed at satisfying needs and wants through exchange process.” ( Kotler, 2005,p.6).
Marketing is not just about advertising but also about the product, price and the place. Along with promotion these are what make up the Marketing Mix which is used to make sure that customer needs are met.
The
Bibliography: Jobber, D. (2010). Principles and Practice of Marketing. (6th Edition). Berkshhire: McGraw-Hill Education. Kotler, P. Wong, V. Saunders, J. Amstrong, G. (2005). Principles of Marketing. (4th European Edition). Essex: Pearson Education Limited. Needham, D. and Dransfield, R. (1994). Business Studies. ( 2nd Edition). Cheltenham: Stanley Thornes.