Impact of Internet on Marketing
Table of Content
Abstract 2
Introduction 3
Statement of the problem 4
Significance of the study 5
Literature Review 6
Methodology 9
Analyses 11
Conclusion 12
References 13
Questionnaire 14
ABSTRACT
Markets and increasing competitive pressure, of retaining the existing customer base becomes crucial for the future success of a firm. As a consequence, firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that has an impact on customer retention is the growing use of the internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internet marketing plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet, there are some difficulties that companies and consumers face where the point is for that research. This research points out some major limitations faced by the internet nowadays and on which further research is required.
INTRODUCTION
Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others. Marketing is used to create the customer, to keep the customer and to satisfy the customer. Therefore, the concept of marketing is finding the right product for the consumer instead the right consumer for the right product. Marketing is also the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges to satisfy individual and organisational goals.
Internet is a global system of interconnected computer networks that uses the standardized internet protocol suite to serve billions of users worldwide. The internet has evolved into a dynamic source of information
Abstract 2
Introduction 3
Statement of the problem 4
Significance of the study 5
Literature Review 6
Methodology 9
Analyses 11
Conclusion 12
References 13
Questionnaire 14
ABSTRACT
Markets and increasing competitive pressure, of retaining the existing customer base becomes crucial for the future success of a firm. As a consequence, firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that has an impact on customer retention is the growing use of the internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internet marketing plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet, there are some difficulties that companies and consumers face where the point is for that research. This research points out some major limitations faced by the internet nowadays and on which further research is required.
INTRODUCTION
Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others. Marketing is used to create the customer, to keep the customer and to satisfy the customer. Therefore, the concept of marketing is finding the right product for the consumer instead the right consumer for the right product. Marketing is also the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges to satisfy individual and organisational goals.
Internet is a global system of interconnected computer networks that uses the standardized internet protocol suite to serve billions of users worldwide. The internet has evolved into a dynamic source of information