disney case study
DISNEY CASE STUDY:
QUESTION NO 1:
What does Disney do best to connect with its core consumers?
The Walt Disney Company is one of the world largest media entertainment company in the world having a best connection with core consumers. Since its beginning day in 1923 by Walt and Roy Disney, Disney has remained high entertainment quality based on continuing to introduce the norm of entertainment during the 20th century to bring classic and memorable family entertainment over the world. Beginning with cartoon productions, Walt Disney decided to set up Disneyland because he thought that it was necessary to have a nice place for children and their parents to play together. Besides, the company grew up more productions, including: theme parks, feature films, television networks, theatre productions, consumer products and a growing online presence. Today, Disney develops its business to five business divisions which are: the Walt Disney Studios which specializes in producing films, recording labels and theatrical shows, Parks and Resort which manages in eleven theme parks, cruise line and other travel-related assets, Disney Consumer Products which is specializes in selling all Disney-brand production, Media Networks which focuses on its television network, as ESPN, ABC, etc…, the Disney Channel and Interactive Media. We can see that Disney serves all entertainment products for the entire family to reach to connect more effectively with its core consumers.
According to the textbook, “consumer behavior is affected by three causes, that are: cultural (culture, subculture, and social class), social (reference groups, family and social roles and statuses) and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality and self-concept)”. Understanding how personal influences to consumer behaviors helps Disney do best to connect with its consumers. Disney knows that American lifestyle is active, Americans likes outdoor activity,
QUESTION NO 1:
What does Disney do best to connect with its core consumers?
The Walt Disney Company is one of the world largest media entertainment company in the world having a best connection with core consumers. Since its beginning day in 1923 by Walt and Roy Disney, Disney has remained high entertainment quality based on continuing to introduce the norm of entertainment during the 20th century to bring classic and memorable family entertainment over the world. Beginning with cartoon productions, Walt Disney decided to set up Disneyland because he thought that it was necessary to have a nice place for children and their parents to play together. Besides, the company grew up more productions, including: theme parks, feature films, television networks, theatre productions, consumer products and a growing online presence. Today, Disney develops its business to five business divisions which are: the Walt Disney Studios which specializes in producing films, recording labels and theatrical shows, Parks and Resort which manages in eleven theme parks, cruise line and other travel-related assets, Disney Consumer Products which is specializes in selling all Disney-brand production, Media Networks which focuses on its television network, as ESPN, ABC, etc…, the Disney Channel and Interactive Media. We can see that Disney serves all entertainment products for the entire family to reach to connect more effectively with its core consumers.
According to the textbook, “consumer behavior is affected by three causes, that are: cultural (culture, subculture, and social class), social (reference groups, family and social roles and statuses) and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality and self-concept)”. Understanding how personal influences to consumer behaviors helps Disney do best to connect with its consumers. Disney knows that American lifestyle is active, Americans likes outdoor activity,