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Disney Company

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Disney Company
For my assignment, I have chosen Disney Company, in full The Walt Disney Company, which is an entertainment company to list and discuss the major bases for segmenting consumer market. The Walt Disney Company is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children. The Walt Disney Company which also referred to as “Disney” is the largest media company in the world and also is the worldwide entertainment company. For over 85 years, The Walt Disney Company has been the preeminent name in the field of family entertainment. The Walt Disney Company was founded by Walt and Roy Disney on October 16, 1923. At that time it was known as Disney Brothers Cartoon Studio, the company was later reincorporated into Walt Disney Studio. The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. The company said that, “using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The company is best known for the products of its film studio and today become one of the largest and best-known studios in Hollywood.
Disney, is a leading diversified international family entertainment and media enterprise with five business segments including Media Networks, Disney Interactive Media Group, Studio Entertainment, Parks and Resorts, and Disney Consumer Products. The Media Networks segment includes international and domestic cable television networks, a domestic broadcast television network, television production operations, domestic and international television distribution such as Disney Channel, ESPN, A&E Television Networks, and ABC family. The Disney Interactive Media Group develops, publishes and distributes content for branded online services intended for kids and family entertainment
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