Disney Park Advertisement Analysis: Implicit Persuasion

The show had standard commercial spots and did not use any product integration. ABC used the standard magazine sponsorship model and featured multiple sponsors during the commercial segments. The commercials ranged from Kia, Embassy Suites, Healthy Choice, Disney Parks, TJ Maxx, ABC Programming, Hilton, Campbell’s, Secret in Their Eyes movie trailer, KitchenAid products, US Army, American Music Awards, JCPenny, USPS, and Swanson. These advertisements fit the target audience demographic of male and female from the age of 20 to 50 years old. Most people between matching this target audience will be buying a car and staying at hotels while traveling. Most people are buying things for their houses, shipping things for the holidays, and trying to eat healthier. ABC and Disney used their own programming to advertise more
Most people have been to a Disney Park or have friends that have experienced it. Parents have most likely taken their kids to Disney Parks or they will be when they are old enough. The idea of implicit persuasion is that every time a Disney Park commercial comes on, the consumer will associate the advertisement with fun memories or positive feelings because of cultural norms. Anyone that hears the word Disney will usually associate it to the wonderful theme parks across America. American culture has taught us to love Disney Parks like Disneyland and Disneyworld. A Disney Park advertisement does not need to sell the consumer on going to the park because they rely on brand awareness and implicit persuasion. Disney’s reputation and cultural norms will keep Disney Parks in business for a long time. There are many different advertising strategies that can be used when marketing products. Knowing the target audience and understanding the market for the products will help when deciding the advertising