Disney Target Market and Product Strategy
What are the top three most critical challenges Disney will address this year?
Challenges are inevitable for any business looking to stay on top of the dreaded fiscal cliff. Disney has three challenges this year that they will be tackling head-on. First, as the Walt Disney Company official press release from July 12, 2013 states, “New York, NY & Burbank, Calif., July 12, 2013 – 21st Century Fox, NBCUniversal and The Walt Disney Company today jointly announced that they will maintain their respective ownership positions in Hulu and together provide a cash infusion of $750 million in order to propel future growth.” This decision to expand with Hulu is an initial financial burden but one which will provide inevitable growth as the world continues to turn their attention to online video entertainment. As the July 12, 2013 press release continues to explain: “Hulu is now a leading aggregator of premium online television content form over 400 content partners, and has achieved more than 30 million monthly unique visitors.” The Walt Disney Company is going to be greatly benefited by infusing the Disney legacy within that of the over 30 million unique monthly Hulu visitors. The second major challenge that The Walt Disney Company had to face this year was the question of whether or not re-elect the board of directors. According to the March 6, 2013 official Walt Disney Company press release, “Shareholders of The Walt Disney Company (NYSE:DIS) at the 2013 Annual Meeting today elected all 10 members of the Board of Directors and supported Board recommendations on the Company’s auditor, its executive performance plan and the advisory vote on executive compensations, based on the preliminary results.” Shareholders are showing excitement with the results of the 2012 fiscal year and decided to stick with what works. The shareholders are expecting a continued charter of growth as the 2013 fiscal year continues to unfold. Re-electing the previous Board of Directors
Challenges are inevitable for any business looking to stay on top of the dreaded fiscal cliff. Disney has three challenges this year that they will be tackling head-on. First, as the Walt Disney Company official press release from July 12, 2013 states, “New York, NY & Burbank, Calif., July 12, 2013 – 21st Century Fox, NBCUniversal and The Walt Disney Company today jointly announced that they will maintain their respective ownership positions in Hulu and together provide a cash infusion of $750 million in order to propel future growth.” This decision to expand with Hulu is an initial financial burden but one which will provide inevitable growth as the world continues to turn their attention to online video entertainment. As the July 12, 2013 press release continues to explain: “Hulu is now a leading aggregator of premium online television content form over 400 content partners, and has achieved more than 30 million monthly unique visitors.” The Walt Disney Company is going to be greatly benefited by infusing the Disney legacy within that of the over 30 million unique monthly Hulu visitors. The second major challenge that The Walt Disney Company had to face this year was the question of whether or not re-elect the board of directors. According to the March 6, 2013 official Walt Disney Company press release, “Shareholders of The Walt Disney Company (NYSE:DIS) at the 2013 Annual Meeting today elected all 10 members of the Board of Directors and supported Board recommendations on the Company’s auditor, its executive performance plan and the advisory vote on executive compensations, based on the preliminary results.” Shareholders are showing excitement with the results of the 2012 fiscal year and decided to stick with what works. The shareholders are expecting a continued charter of growth as the 2013 fiscal year continues to unfold. Re-electing the previous Board of Directors