Hulu Failure
After a lovely nine-year grace period of free streaming services, Hulu has announced that they’ll be dropping that service. The company will now be focusing on putting all their efforts into subscriptions. The subscription service, which offers less interruptions and a larger selection, will start at $7.99 a month. The fee-- compared to Netflix’s $7.99-$11.99 monthly fees-- is actually a pretty good price.
Many might be surprised with Hulu’s recent changes but the company has had these changes in the works for some time. According to the Latimes, Hulu’s Senior Vice President, Ben Smith, released the following statement:
"For the past couple years, we've been focused on building a subscription service that provides the deepest, most personalized …show more content…
surely wasn’t. Less than a week ago, the company purchased a 10% stake ($583 Million) in Hulu. Time Warner Inc. joins Walt Disney Co., Comcast Corp.’s NBCUniversal and Rupert Murdoch's 21st Century Fox, as an owner of Hulu.
According to the Latimes, Time Warner’s Chief Executive, Jeff Bewkes had some positive things to say about their investment:
“This investment fits our strategy like a glove. Consumers clearly want innovative interfaces,” Bewkes said. “They want more robust on-demand capabilities, and they expect a greater variety of content packages. And we want to support services that do just that.”
Along with cutting their free streaming service and partnering up with Yahoo, Hulu has released news that they plan to launch a live-streaming service. The live-streaming service should launch next year and will be an alternative to expensive TV packages. This seems to be a huge slice of the pie since Time Warner invested in Hulu and could eventually support the company with the live-streaming service.
Hulu currently has 12 million subscribers but has yet to become fully profitable. These new changes are due to quickly change that. Whether it’s for the good or the bad, it’s unsure at this time. We will keep you all up to
Many might be surprised with Hulu’s recent changes but the company has had these changes in the works for some time. According to the Latimes, Hulu’s Senior Vice President, Ben Smith, released the following statement:
"For the past couple years, we've been focused on building a subscription service that provides the deepest, most personalized …show more content…
surely wasn’t. Less than a week ago, the company purchased a 10% stake ($583 Million) in Hulu. Time Warner Inc. joins Walt Disney Co., Comcast Corp.’s NBCUniversal and Rupert Murdoch's 21st Century Fox, as an owner of Hulu.
According to the Latimes, Time Warner’s Chief Executive, Jeff Bewkes had some positive things to say about their investment:
“This investment fits our strategy like a glove. Consumers clearly want innovative interfaces,” Bewkes said. “They want more robust on-demand capabilities, and they expect a greater variety of content packages. And we want to support services that do just that.”
Along with cutting their free streaming service and partnering up with Yahoo, Hulu has released news that they plan to launch a live-streaming service. The live-streaming service should launch next year and will be an alternative to expensive TV packages. This seems to be a huge slice of the pie since Time Warner invested in Hulu and could eventually support the company with the live-streaming service.
Hulu currently has 12 million subscribers but has yet to become fully profitable. These new changes are due to quickly change that. Whether it’s for the good or the bad, it’s unsure at this time. We will keep you all up to