Freemantle and Watt (1994) suggest dissemination is the mechanisms and strategies by which specific groups become aware of, obtain, and make use of information. This definition introduces the notion of targeting specific groups with information that may be relevant, but also highlights the necessity of such groups being able to make use of the information once received. A goal of the researcher according to Pellecchia (1999) should be “to disseminate the findings, thereby adding new knowledge to the field”. Researchers have an array of presentational styles and formats to choose from that best fit their research purposes (Sandelowski, 1998) but the key point is to choose the most appropriate method for displaying particular research findings (Saldana, 2003). In paying attention for the above research, the most popular way to reach desired target audiences is to give a paper or show a poster in lobby influential individuals through conferences, seminars or meetings, write press articles for publications that are read by policy-makers, send a targeted mailings containing relevant findings and recommendations in the form of a newsletter, letter or leaflet and by using visual and multimedia formats such as DVD’s can enhance the impact of research findings however, the costs associated with multimedia production can be higher than other methods of dissemination.
Freemantle N, Watt I (1994) Dissemination: implementing the findings of research Health Libraries Review; 11: 2, 133-137.
Pellecchia LG (1999) Dissemination of research findings: Conference presentations and journal publications. Topics in Geriatric Rehabilitation; 14: 3, 67-79.
Sandelowski, Margarete (1998). Writing a good read: Strategies for re-presenting qualitative data. Research in Nursing and Health, 21(4), 375-382
Saldana, Johnny (2003). Dramatizing data: A primer. Qualitative Inquiry, 9(2), 218-236.
Research Design -1500 Methodology refers to the philosophical