Distribution Channel Questionnaire
DLM QUESTIONS
Questions to Marketing Manager
1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3
2. What type of channel intensity is followed by Sony? 2.
3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4
4. Sony prefers direct dealing and distribution to its customers or through dealers? 1.
5. Which is the most important parameter for Sony out of the following? 5
a.Reduced Waiting time
b.Choise to the consumer
c.Place utility
d.After Sale service support
6. Does your organization have any specific resource/working post to manage only channel flow for your organizations distribution network? 6
7. From the past experience/knowledge from your organization, how much time does it take to design a channel flow. What tools and techniques are applied by your organization to design channel flow for distribution? 7
8. Does your organization face any issues in information flow from its distribution channel? How frequently do they occur or detected? What were the solutions applied to some of these issues in the past (say in past 6 months)? 8
9. How many and at what stages does your organization use warehouses before products finally reaches store shelves? 9
10. How many third parties are involved to get goods from factory to final store(s)? When a third party is involved who bears the loss/damage of goods during transit? Is this decided by third party or are there any policies in place by the manufacturer? 10
11. How does your organization manage reverse logistics? Does your organization employ any third party to take care of reverse logistics or is completely handled by the organization? 14
12. What tools and techniques are used by your organization to define the roles of each channel members? 11
13. Has your organization done any prominent vertical integration in distribution in
Questions to Marketing Manager
1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3
2. What type of channel intensity is followed by Sony? 2.
3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4
4. Sony prefers direct dealing and distribution to its customers or through dealers? 1.
5. Which is the most important parameter for Sony out of the following? 5
a.Reduced Waiting time
b.Choise to the consumer
c.Place utility
d.After Sale service support
6. Does your organization have any specific resource/working post to manage only channel flow for your organizations distribution network? 6
7. From the past experience/knowledge from your organization, how much time does it take to design a channel flow. What tools and techniques are applied by your organization to design channel flow for distribution? 7
8. Does your organization face any issues in information flow from its distribution channel? How frequently do they occur or detected? What were the solutions applied to some of these issues in the past (say in past 6 months)? 8
9. How many and at what stages does your organization use warehouses before products finally reaches store shelves? 9
10. How many third parties are involved to get goods from factory to final store(s)? When a third party is involved who bears the loss/damage of goods during transit? Is this decided by third party or are there any policies in place by the manufacturer? 10
11. How does your organization manage reverse logistics? Does your organization employ any third party to take care of reverse logistics or is completely handled by the organization? 14
12. What tools and techniques are used by your organization to define the roles of each channel members? 11
13. Has your organization done any prominent vertical integration in distribution in