Millennials, young adults born after 1980, are the new generation to watch. They have likely surpassed Baby Boomers (born 1946-1964) as the largest U.S. generation and differ significantly from their elders in many ways. This trend will continue to direct the market trends and shift business targets.
The world is aging. The demographic future for the U.S. and the world looks very different than the recent past. Growth from 1950 to 2010 was rapid. As the global population continues to grow,