DNS services play a vital role in the Internet: every time a user visits a website, chats with friends, or sends email, his computer performs DNS look-ups before setting up a connection. Complex web pages often require multiple DNS look-ups before they start loading, so users' computers may perform hundreds of DNS look-ups a day. Most users are unaware of DNS, since Internet Service Providers (ISP) typically offer the service transparently.
Over the last few years, companies such as Google, OpenDNS, and Norton DNS have begun offering "public" DNS services. While "private" DNS services, such as those offered by ISPs, may be misconfigured, respond slowly to queries, and go down more often, public DNS services offer increased security and privacy, and quicker resolution time. The arrangement is also beneficial for public DNS providers, who gain access to information about users' web habits.
Bustamante and his team found that while using public DNS services may provide many benefits, users' web performance can suffer due to the hidden interaction of DNS with Content Delivery Networks (CDNs), another useful and equally transparent service in the web.
CDNs help performance by offering exact replicas of website content in hundreds or thousands of computer servers around the world; when a user types in a web address, he is directed to the copy geographically closest to him. Most popular websites -- more than 70 percent of the top 1,000 most popular sites, according to the Northwestern study -- rely on CDNs