Dollar Sales Of Canned Dog Food Sold Through Supermarkets
Question 1: What are the manufacturer’s dollar sales of canned dog food sold through supermarkets in the Boston Market?
Answer: $12,000,000
Rationale: Supermarket sales of dog food will total $5 billion (at manufacturers’ prices) in 2011 (Pg. 115). Canned dog food accounts for 20% of dollar share total dog food (Exhibit 1). Additionally, the Boston Market represents 1.2% of both the U.S. and dog populations, since dog and human populations are highly correlated (Pg. 115). By multiplying these figures, one can deduce that the manufacturer’s dollar sales of canned dog food sold through supermarkets in the Boston Market. Computed as follows: $5 billion sales x 20% Canned Food Category Share X 1.2% Boston Population
$5,000,000,000
Answer: $12,000,000
Rationale: Supermarket sales of dog food will total $5 billion (at manufacturers’ prices) in 2011 (Pg. 115). Canned dog food accounts for 20% of dollar share total dog food (Exhibit 1). Additionally, the Boston Market represents 1.2% of both the U.S. and dog populations, since dog and human populations are highly correlated (Pg. 115). By multiplying these figures, one can deduce that the manufacturer’s dollar sales of canned dog food sold through supermarkets in the Boston Market. Computed as follows: $5 billion sales x 20% Canned Food Category Share X 1.2% Boston Population
$5,000,000,000