Dove's marketing strategy
Group 5: Nguyễn Kiên Giang Vũ Linh Giang Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader
DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN
I. Theoretical background of marketing.
1. Definition of marketing.
There are many definitions of marketing which help us understand clearly about it. In general, marketing is all activities of company, which tend to meet the customer’s needs and suggest their needs in the market, to achieve the business targets of company.
It is the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired product/service more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
2. Characteristics of marketing.
Marketing is run in a big scale that is an uninterrupted process which has the beginning, but has not the ending. It means that marketing is started by market researching; detecting the customer’s needs, and providing the products and service which meets those needs.
Marketing is the interaction between two factors of the united process. First factor is meeting the current needs of customer. Second factor is suggesting the potential needs.
Marketing provides the products and service which the market needs, not provide ones which the company has. It means that are oriented strategies on meeting customer’s needs.
3. The targets of marketing.
Profits:
Profit is a measure of the efficiency of enterprise business.
Creating the profits by ensuring that the customer’s needs are met.
Competitive advantage.
It is created by positioning of enterprise. It means that the enterprises understand both their advantages and disadvantages and competitors’ to develop their advantages.
Safe in business.
Marketing helps the enterprises analyze and predict changes in the market which
DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN
I. Theoretical background of marketing.
1. Definition of marketing.
There are many definitions of marketing which help us understand clearly about it. In general, marketing is all activities of company, which tend to meet the customer’s needs and suggest their needs in the market, to achieve the business targets of company.
It is the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired product/service more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
2. Characteristics of marketing.
Marketing is run in a big scale that is an uninterrupted process which has the beginning, but has not the ending. It means that marketing is started by market researching; detecting the customer’s needs, and providing the products and service which meets those needs.
Marketing is the interaction between two factors of the united process. First factor is meeting the current needs of customer. Second factor is suggesting the potential needs.
Marketing provides the products and service which the market needs, not provide ones which the company has. It means that are oriented strategies on meeting customer’s needs.
3. The targets of marketing.
Profits:
Profit is a measure of the efficiency of enterprise business.
Creating the profits by ensuring that the customer’s needs are met.
Competitive advantage.
It is created by positioning of enterprise. It means that the enterprises understand both their advantages and disadvantages and competitors’ to develop their advantages.
Safe in business.
Marketing helps the enterprises analyze and predict changes in the market which