Exam #1 will be worth 100 points and consist of short answer/definition, listing and descriptions.
SAMPLE QUESTIONS:
1. According to Theories of Verbal Coding, list & define the three ways in which the study of signs and/or verbal coding can be approached (6 pts).
1. semantics: how signs relate to things meaning 2. Pragmatics: how signs effect human behavior 3. Syntactic: signs relating to other signs
2. List the concepts of the Scientific Method (4 pts).
1. statement of problem (tentative hypothesis) 2. Observation 3. Classification 4. Generalization
3. According to the text, define the following: (2 pts. each) o Encoding- formulation and transmission of the message o Context – the situation which the comm. takes place o Chronemics – how time affects communication. Some cultures are very time conscious and punctual; others are more flexible. (owl or lark)
REVIEW MATERIAL Define the following terms as they apply to human communication :
theory --- a body of statements that present a clear, rounded, and systematic view of a subject. attitude --- an accumulation of information. Change occurs because of new info or change of value (a predisposition to behave in a positive or negative way toward an object) noise --- anything that interferes with the comm. Process
Non-identity --- A is not A. the map is not the territory it represents artifacts --- objects that communicate, clothing, glasses, jewelry, cars, art objects, indexing --- recognizing that student #1 is not student #2 (we are all diff) entropy --- chaos, randomness, turbulence, the degree of uncertainty inartistic proofs --- not speaker controlled abstraction --- the process of leaving out details in perceiving, thinking about and labeling objects and events multi-ordinal --- a word can mean a number of things to different people cognitive dissonance --- two cognitive elements (attitude and behavior can be irrelevant/consonant/dissonant) and