Dr. Narendran's Dilemma

DR. NARENDRAN’S DILEMMA

Submitted in partial fulfilment of the requirements of the course
WRITTEN ANALYSIS AND COMMUNICATION – I

To
Dr. Narendran
Director
Indian Medicine (Siddha) College
Chennai.

Subject: Study of impact of commercialisation of Dr. Ramkumar’s formulation
Respected Sir,
As instructed by the director of WIMWI, I have comprehensively examined the background of IMC, its objectives, the scope of Dr. Ramkumar’s formulation and analysed the impact of its commercialisation on IMC as well as the Siddha system of medicine. Based on this study, I have worked out a strategy which would be in the best interests of all parties concerned. Please find the report enclosed.

Yours sincerely,
Student, WIMWI
Ahmedabad.

EXECUTIVE SUMMARY:
IMC promotes education, medical care and development of the Siddha medical system. Dr. Ramkumar has invented a formulation that reduces usage of commercial stents in angioplasty, which he wants to get patented through IMC.
This invention provides IMC with a unique opportunity of increasing visibility of the Siddha medical system vis-à-vis other parallel systems of medicine. It also gives IMC the chance to generate revenue on its own which can be channelled into infrastructural development of IMC’s hospital. Offloading the patent for a one-time license fee is recommended as IMC has no prior experience in the commercialisation of its research.
[Word Count = 100 ]

TABLE OF CONTENTS
Executive Summary…………………………………………………………………………3
Situational Analysis………………………………………………………………………….5
The Problem…………………………………………………………………….……………5
The Options…………………………………………………………………………………..5
Criteria for Evaluation……………………………………………………………………….6
Evaluation of Options……………………………………………………………………….6
The Recommendation…………………………………………………………..…………10
Action Plan………………………………………………………………….………………10
References………………………………………………………………………………….11

SITUATIONAL ANALYSIS:
Dr. Ramkumar, Associate Professor and Head of the

References: 0.3 | Rs. 75000 | Exhibit 1: Probability distribution of expected license fee From Exhibit 1, Expected value of the license fee will be: 0.7(50000) + 0.3(75000) = Rs From Exhibit 3, the total royalty accumulated in 5 years from sale of product within India is estimated at Rs. (15000 + 13200 + 12000 + 9000 + 6000) = Rs. 55200. Assuming that sales outside India will be 10% of those within India, the royalty coming from outside India can be estimated at Rs. (1500 + 1320 + 1200 + 900 + 600) = Rs. 5520. Hence, net revenue earned by IMC = Rs = Rs. 60720 In this case however, the revenue trickles in slowly