Drinks2U Assignment 2
Part B: You’re Marketing Plan
Kenneth Agbatutu
Dr. William Creamer
Marketing Management (MKT 500)
Sunday, August 10, 2014
Executive Summary Have you ever wished that you could have alcoholic drinks delivered to you instead of going out to go buy it? If you have, then Drinks2U provides the convenience of receiving your alcoholic beverages by simply making a phone call. We will deliver to your address and enable you to drink comfortably from the safety of your home. Drinks2U was created to make delivering alcohol to your front door as simple as ordering a pizza. The alcoholic beverages would be at state minimum prices and there would be a flat rate delivery fee. Safety measures have been developed and age verification is one of the business’s primary focuses. The sales of Drinks2U are expected to increase rapidly from advertising and word of mouth on social media. Creating a brand is creating the culture of the product. In order, to become a successful business it is important that the company build valued relationships with its customers. Drinks2U helps customers not waste their time by going out to get drinks when they can just call to have them delivered. Time is valuable and when you have delivery services for so many others things such as food and clothes why not have it for your alcohol as well.
Branding/Marketing Strategy Drinks2U branding strategy will be to establish an identity that is easily relatable. The brand of Drink2U is young, hip and just the mention of Drink2U evokes a certain connation. Creating a brand is important in creating the culture of the product. Branding will be done through cultural promotion. The slogan of Drinks2U would “Out of drinks and want to keep the party going, Call Drinks2U and will be there in no time with the alcohol showing”. The logo would consist of an employee on a bike with drinks in the cart.
The purpose of a marketing strategy is to help a company make as much profit as they can
Kenneth Agbatutu
Dr. William Creamer
Marketing Management (MKT 500)
Sunday, August 10, 2014
Executive Summary Have you ever wished that you could have alcoholic drinks delivered to you instead of going out to go buy it? If you have, then Drinks2U provides the convenience of receiving your alcoholic beverages by simply making a phone call. We will deliver to your address and enable you to drink comfortably from the safety of your home. Drinks2U was created to make delivering alcohol to your front door as simple as ordering a pizza. The alcoholic beverages would be at state minimum prices and there would be a flat rate delivery fee. Safety measures have been developed and age verification is one of the business’s primary focuses. The sales of Drinks2U are expected to increase rapidly from advertising and word of mouth on social media. Creating a brand is creating the culture of the product. In order, to become a successful business it is important that the company build valued relationships with its customers. Drinks2U helps customers not waste their time by going out to get drinks when they can just call to have them delivered. Time is valuable and when you have delivery services for so many others things such as food and clothes why not have it for your alcohol as well.
Branding/Marketing Strategy Drinks2U branding strategy will be to establish an identity that is easily relatable. The brand of Drink2U is young, hip and just the mention of Drink2U evokes a certain connation. Creating a brand is important in creating the culture of the product. Branding will be done through cultural promotion. The slogan of Drinks2U would “Out of drinks and want to keep the party going, Call Drinks2U and will be there in no time with the alcohol showing”. The logo would consist of an employee on a bike with drinks in the cart.
The purpose of a marketing strategy is to help a company make as much profit as they can
References: Berman, Craig. (2013). who are the largest target markets in Alcohol Advertising. Retrieved from http://smallbusiness.chron.com/largest-target-markets-alcohol-advertising-66914.html Roach, Kelly. (2014). Consumer Behavior Theory and Marketing Strategy Retrieved from http://education-portal.com/academy/lesson/consumer-behavior-theory-and-marketing-strategy.html#lesson Zeithaml, Valrie (2010). Wiley International Encyclopedia of Marketing Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/9781444316568.wiem01055/pdf