These workshops will be based on increasing …show more content…
“Second Offense: Up to $4,000 fine, minimum one month of jail time”
c. “Third Offense: Up to $10,000 fine, 2-10 years in prison” ((Texas Department of Transportation (State of Texas)).
3. What are the economic costs to the public taxpayer for drunk driving incidents in Texas?
a. “$6.2 Billion in taxpayer-subsidized healthcare costs in 2015” (MADD, 2015)
Demographic:
Our proposal will target an age-range that includes the groups most likely to be involved in alcohol-related accidents in Texas, young men and women aged 18-35. While they cannot legally drink, teenagers do account for a large number of alcohol-related accidents. In fact, “motor vehicle crashes are the leading cause of death for teenagers in the United States” with nearly 1,700 teen drivers killed in 2013 (Centers for Disease Control, 2016). These statistics do not include the influence of alcohol. Due to their age and inexperience, “young drivers...have a higher crash risk at all BAC levels than older drivers” (Centers for Disease Control, 2016). For this reason, teenagers in the age range of 18-19 are included in our target demographic. In order to effectively target this demographic, we will advertise and market our workshops on social media such as Facebook, Twitter and