DuPont Case Analysis
CASE STUDY ANALYSIS ON DUPONT
UNDERSTANDING THE CUSTOMER’S ACTIVITY CYCLE Submitted to: Dr. K.Abdul Waheed Submitted by Group 3- Case: Dominion Motors
1. Vaibhav Nigam
2. Varun Gupta
3. Utpal Garg
4. Sidhant Khunger
5. Mitali Runwal
6. Nidhi Agarwal
7. Konda Moulika
8. Sahil Chhabra
INTRODUCTION:
DuPont was established in the year 1802 by French Chemist, E.I DuPont de Nemours in USA. DuPont became successful by the end of third year and it started exporting back to its continent, Europe. In the span of these 200 years, it had shaped into a global company with variety of enterprises like Chemical, Energy, Science Based and High Technology.
It maximized its manufacturing or processing operations in 40 countries and its products were sold in 150 places by the end of 1990. The company’s one third revenue comes from the European market from 1960. There are 50 companies, which employed more than 19,000 people in 14 countries of Europe.
The scientists of DuPont developed the synthetic fibres industry by introducing nylon. They were the leading manufacturer of manmade fibres in the world. The most important product of DuPont is “Carpet Fibre”. This division was setup in Geneva, Switzerland which holds the R&D, marketing and production areas. Products were produced in the UK and the sales offices are in Germany, the UK, France, Belgium, Spain, Scandinavia, and Holland.
CASE CONTEXT:
DuPont’s product nylon carpet fibre is not different from other fibres available in the market; however they were the top players in fibre industry. The parameters like color and texture are the factors that differ in the carpets. The fibre industry has nothing to do with these things. The carpet industry is concerned with
UNDERSTANDING THE CUSTOMER’S ACTIVITY CYCLE Submitted to: Dr. K.Abdul Waheed Submitted by Group 3- Case: Dominion Motors
1. Vaibhav Nigam
2. Varun Gupta
3. Utpal Garg
4. Sidhant Khunger
5. Mitali Runwal
6. Nidhi Agarwal
7. Konda Moulika
8. Sahil Chhabra
INTRODUCTION:
DuPont was established in the year 1802 by French Chemist, E.I DuPont de Nemours in USA. DuPont became successful by the end of third year and it started exporting back to its continent, Europe. In the span of these 200 years, it had shaped into a global company with variety of enterprises like Chemical, Energy, Science Based and High Technology.
It maximized its manufacturing or processing operations in 40 countries and its products were sold in 150 places by the end of 1990. The company’s one third revenue comes from the European market from 1960. There are 50 companies, which employed more than 19,000 people in 14 countries of Europe.
The scientists of DuPont developed the synthetic fibres industry by introducing nylon. They were the leading manufacturer of manmade fibres in the world. The most important product of DuPont is “Carpet Fibre”. This division was setup in Geneva, Switzerland which holds the R&D, marketing and production areas. Products were produced in the UK and the sales offices are in Germany, the UK, France, Belgium, Spain, Scandinavia, and Holland.
CASE CONTEXT:
DuPont’s product nylon carpet fibre is not different from other fibres available in the market; however they were the top players in fibre industry. The parameters like color and texture are the factors that differ in the carpets. The fibre industry has nothing to do with these things. The carpet industry is concerned with
References: MARKETING MANAGEMENT-KOTLER & KELLER