Preview

Dymocks' Physical vs. Online Store: Business Research Project

Powerful Essays
Open Document
Open Document
3919 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dymocks' Physical vs. Online Store: Business Research Project
BUSINESS RESEARCH PROJECT
DYMOCKS – PHYSICAL vs. ONLINE STORE

EXECUTIVE SUMMARY
The book retailing industry is going through a very difficult time in these days. According to some researches, what happened in the music retailing industry is happening to the book industry with a 3-5 years of delay: customers are more and more buying physical or e-books online, rather than going down to stores. Due to this change in the reading and buying habits, physical stores chains, like Dymocks, is losing customers and significant profit. Although Dymocks was the biggest bookseller company in Australia during the last decade, it is now struggling to keep its stores and the chain profitable.

This paper focuses on Dymocks’ difficult business situation and proposes an integrated research project which can provide important information for the top management of the company to make a decision: should Dymocks keep its store chains, close them down or keep some of the stores and close the majority.

According to our estimation, such a research project would take around 3 months. In order to stay in a limited budget, the research would start with a thorough secondary data analysis. This would be followed by interviews with former heavy-buyer end-users from Dymocks’ database. With the data answers collected, a structured and detailed questionnaire would be developed both for online (internet) and off-line (in store) application.

Upon analysis of the gathered information and reporting, it would be essential and sufficient for Dymocks to make a strategic business decision about necessary steps to remain competitive in the business.

BUSINESS RESEARCH PROJECT
DYMOCKS – PHYSICAL vs. ONLINE STORE

1. INTRODUCTION
The objective of this group assignment is to develop an understanding of research methods for business in decision making. It limits to qualitative research methodology with fewer selected methods to investigate the management problem.

You May Also Find These Documents Helpful

  • Best Essays

    Sekaran, U. (2003). Research methods for business: A skill-building approach (4th ed.). Hoboken, NJ: John Wiley & Sons, Inc…

    • 2176 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Assignment 2014

    • 1830 Words
    • 9 Pages

    research methods have been used to make a marketing decision within a selected situation or business…

    • 1830 Words
    • 9 Pages
    Good Essays
  • Better Essays

    With competition on the rise, the retail book industry has gone through numerous changes over the years, creating few opportunities and more threats. New developments in technology in the past decade and more businesses expanding their product offering have created intense rivalry between on-line based organizations and storefront organizations. “Intense rivalry among established companies constitutes a strong threat to profitability.” (Hill & Jones, 2010). Organizations such as Amazon.com and Barnes & Noble not only compete with each other, but also must fight to gain market share over retail stores such as Wal-Mart and Sam’s Club.…

    • 1656 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Syllabus Res 341

    • 4019 Words
    • 17 Pages

    Sekaran, U. (2003). Research methods for business: A skill-building approach (4th ed.). New York, NY: John Wiley & Sons.…

    • 4019 Words
    • 17 Pages
    Satisfactory Essays
  • Best Essays

    Holden Case Study

    • 1258 Words
    • 6 Pages

    The following assignment with aim to examine the requirements of a research design projects. Included in this will be the statement and justification of the management decision problem (MDP) and the marketing research problem,…

    • 1258 Words
    • 6 Pages
    Best Essays
  • Better Essays

    Activity 4 case study

    • 1033 Words
    • 4 Pages

    Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill building approach (6th ed.). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2.…

    • 1033 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Study Guide

    • 2450 Words
    • 10 Pages

    A course to investigate the techniques of the research process as applied to business and economics. Experience is gained in defining research problems, designing a research project, and in collecting, analyzing, recording and interpreting data. Also, an analysis of pertinent research literature in business and economics is conducted.…

    • 2450 Words
    • 10 Pages
    Best Essays
  • Better Essays

    The future of Barnes & Noble booksellers is questionable. They are facing several pressing issues that must be dealt with delicately and efficiently. As highlighted in the first paper, a major problem for Barnes & Noble is their declining profits caused by decreasing sales of physical books and printed information. Another issue affecting the success of their future is the lack of organization and ability to make decisions of the top management.…

    • 989 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    References: Cooper, D. R., Schindler, P.S. (2003). Business Research Methods; Introduction to Business Research. New York: McGraw-Hill Companies. Eighth Edition.…

    • 1215 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Syllabus

    • 2304 Words
    • 10 Pages

    This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation.…

    • 2304 Words
    • 10 Pages
    Satisfactory Essays
  • Good Essays

    Developing the appropriate research questions and hypothesis is crucial in the research process as the well thought out questions will focus the researcher’s attention to the most pertinent aspects of the issue, opportunity or dilemma. Poorly defined questions may cause the research to go in misguided and irrelevant directions. Although there are many types of questions that management can pose during the research process, there are four basic categories of research questions contained in what is known as the management-research question hierarchy (Cooper & Schindler, 2011). These categorical questions are management, research, investigative, and measurement. Each will focus the researcher’s efforts onto a specific aspect of the dilemma.…

    • 595 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Hnd Quantitative Brief

    • 1792 Words
    • 8 Pages

    Qualitative techniques used were group discussions, in depth interviewing and questionnaires. I used a group discussion for the first stage of this research, which was to gather primary information relating to the type of questions to ask the respondents. This was constructed by grouping key and descriptive words by involving key business relations to help create the right type of questionnaire relating to business requirements. Group discussions were again used for students and lecturers however, in depth interviews were used to gather information from nearby business, and members of the public.…

    • 1792 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Waterstones 5 Forces

    • 1538 Words
    • 7 Pages

    Its division of the industry’s competitive structure has led to a more accurate analysis of competitors and other threats. Since these multiple factors jointly determine the company's market position, it is not only essential to evaluate the system, but all the factors need to be re-examined (Clegg, et al., 2017: 54-55) to maintain dynamic advantages when any one of them changes. The potential threat from new comers is the first factor to evaluate, which is because the entrants to the book store market may have impact on Waterstones’ market share, and falling prices due to more intense competition will further affect profitability (Porter, 1980). Although traditional physical bookstores led by Waterstones began to appear profitable, and the Swedish Pocket Shop performed well after entering the UK (McGrath, 2017; Campbell, 2016), the future…

    • 1538 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    There has been a large amount of complex discussion and argument surrounding the topic of research methodology and the theory of how studies should push forward. Majority of this debate has centered on the issue of qualitative versus quantitative study. Different methods become popular at different social, political, historical and cultural times in our development, and, both methods have their strengths and weaknesses. The researcher and/or the culture of the organization is a key factor in preferred choice of methods.…

    • 1319 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Barnes & Noble

    • 2498 Words
    • 10 Pages

    With the advancement of technology, businesses must adapt and evolve to survive or risk of being phased out, not intentionally but as a side effect to not offering things either quickly enough or efficient enough. The internet is a wonderful thing and what is even more wonderful is the ability to shop at home and never have to leave your house. One area of the retail store market which has seen much conflict is the book industry. However, shopping mall bookstores have boosted book sales since the late 1960s (Bettina, 2012). The idea was to adapt the large retail store concept, such as Home Depot or Walmart, to the book trade. A typical superstore now stocks up to 200,000 titles, compared with the 20,000 titles found in older mall stores (Bettina). As superstores expanded, they began to sell recorded music and feature coffee shops and live performances. Borders had grown from 14 superstores in 1991 to more than 508 superstores by 2012, but…

    • 2498 Words
    • 10 Pages
    Powerful Essays