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Dyson's Innovation

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Dyson's Innovation
Dyson Limited

Dyson is a British appliances manufacturing company, with its headquarters located in Malmesbury, Wiltshire. James Dyson founded the company in 1993 and still to this day is a family run business. Dyson is an engineer and an inventor with them selling a range of products, products include:

* Bladeless Fans * Hoovers * Hand Dryers * Heaters

Dyson originally had there production line located in Wiltshire but now have moved to it to the Malaysia as labour costs in the East are far lower then the ones in the UK. Moving to Malaysia has a number of benefits, firstly it lowers their labours costs dramatically, and this meaning that they can invest more money into research and Development. Secondly moving to the Far East has given Dyson the prospect of being much closer to suppliers and the possible entry of new markets.

A programme was set up called The James Dyson Award, this was set up to encourage and open up students minds and bring out there creative side. The award isn’t just based in the UK its also in 18 other countries and the lucky winner has a prize of £10,000 and the University also receives £10,000. With this programme having such a good success the James Dyson Foundation was founded, this was also set up to help young people and encourage them to take an interest in engineering and having possible futures in the subject. A bonus of this Foundation is they offer bursaries and scholarships to the talented young people that have a gift in engineering.

Outline the external drivers and hindrances for innovation in relation to your chosen organisation (or product).

Political

Dyson is a British manufacture and because of this it’s been hard for their corporations as fundraising was UK based, this not helping Dyson because interest rates have always been higher then other countries. Dyson made a tough decision to move an assembly plant to Malaysia in 2002. Sir James Dyson said ‘No doubt the Chancellor marvelled at

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