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Kerzner International Research Paper

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Kerzner International Research Paper
Kerzner
Running Head: KERZNER INTERNATIONAL INC.

Kerzner International Inc.
Hotels & Resorts

Jennifer Chaffee Jihan Davy Kendra De Santana Caroline Hardenbergh-Perry Carole Idas Christine Siddiq Dana Terzo

Florida International University

Abstract
What makes the One&Only Ocean Club on Paradise Island, Bahamas one of the most successful resorts in the world? What makes The Atlantis Hotels of the Bahamas and Dubai the premier destination for a world of vacationers? Mr. Sol Kerzner’s business philosophy, which is confirmed by his mission statement, marketing mix, SWOT, target segments, and marketing strategies give us the tools to deeper understand this exceptional entrepreneur, Mr. Kerzner’s 45 years of hotel and resort experience enriches the world through Kerzner International’s exceptionally unique resorts situated throughout the world.

Kerzner International Inc. Hotels & Resorts To understand Kerzner International Inc., we need know about Mr. Sol Kerzner, the Founder, Chairman, and first CEO of Kerzner International. Born in Johannesburg, South Africa, he took over his parents hotel chain business after college. He expanded their chain first with the Astra Hotel, then the 5-star Beverly Hills hotel and the 450- room Elangeni Hotel in Durban, on the coast of the Indian Ocean. Through a partnership with several well-known South African Breweries he developed 30 luxurious hotels totaling 7,000 rooms ranging from the city of Johannesburg to Cape Town. He filled a the demand for gambling and created The Sun City Resort. This was an oasis in the northern desert of South Africa, with floating pools, man-made lake, golf course, entertainment center, and a forest featuring high suspended bridges. In 1994 Mr. Kerzner acquired Merv Griffin’s (creator of Jeopardy and Wheel of Fortune) bankrupted resort in the Paradise Island, Bahamas with a $7.5 million renovation renamed it the One&Only Ocean Club in 2002.


References: 4Hoteliers.com (2011).Kerzner shifting growth strategy from owner/operator to management company. Retrieved March 2, 2012 from the 4Hoteliers.com Web site: 4hots_nshw.php.htm Bowen, John T., Kotler, Philip, and Makens, James C CareerBliss.com (2011), 10 Kerzner Company Reviews and Ratings.Retrieved March 2, 2012 from careerbliss.com Web site: http://www.careerbliss.com/ company-reviews/kerzner-reviews-131701 Club Mediterranean SA, n.a Retrieved on March 20, 2012 from ClubMed.US Website at http://www.clubmed.us/cm /home.do?PAYS=115&LANG=US&CMCID=0186050201000022US_us&gclid=CJmM78aFhq8CFeJe7Aodzz-iAA /444038909?accountid=10901 Gale Group (2012) Kerzner Careers (2010), Philosophy. Retrieved on March 24, 2012 from the Atlantis, The Palm Web page: https://careers.atlantisthepalm.com/philosophy.htm Kerzner Careers (2010), Values Kerzner International Holdings Limited. (2012). Hoovers: a D&B Company. Retrieved on March 20, 2012 from Hoovers Website at: http://www.hoovers.com/free/co /factsheet.xhtml?ID=54078 Kerzner International Resorts Inc SalaryList.com (2011), Kerzner International Salary, Retrieved March 2, 2012 from the JobsAndCareer.com Network site: www.salarylist.com/company/Kerzner-International-Salary.htm Sandals Resort International (2012).Sandals: Luxury included vacations Saunders, I. (2011). Atlantis Granted extension on reconstructuring.The Nassau Guardian Sol Kerzner Net Worth. (2012). Celebrity Net Worth: What’s your favorite star got in the bank? March 20, 2012 from HBN Website at: http://www.hospitalitybusinessnews.com/blo g/11778/sol-kerzner-steps-down-ceo Starwood Resorts And Hotels Worldwide, n.a Retrieved on March 20, 2012 from St. Regis Website at: http: //www.stregisbalharbourresidences.com Strategicbusinessinsights.com (2009), US Framework and VALS™ Types Caribbean Information & Credit Rating Services Limited. Retrieved on March 20, 2012 from CariCRIS Website at: http://www.cfsc.com.bb/photos /Newswire%20January%2018%202012.pdf The Walt Disney Company, n.a Vollgraaff, R. (2012). Kerzner’s debt swap cancelled after court ruling. News Bank: Access World News Wen, W. (2012), Top luxury resort and hotel company entering China, Retrieved March 2, 2012, from chinadaily.com.cn Web site:http://www.chinadaily.com.cn/bizchina/2012-02 /14/content_14604766.htm
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