E Business Task 2: Business Implement Strategies
E Business Task 2
Western Governors University
E Business Task 2
This paper will look at the next steps of taking Subway online. To do this, one must look at all the E-commerce solutions available such as choosing the right vendor for the job, and how it will benefit the company and the vendor together. The next step is to look at search engine considerations and optimization strategies, and making sure that Subway is on the primary and secondary page if a customer were to search online through search engines. The following step involves international considerations such as making Subway.com globally friendly, cater to the appropriate market, contain the correct information, and take into consideration language, culture …show more content…
Language is difficult because what is said in one country cannot be easily translated in another. For subway to implement a website that serves countries across the globe, it must develop a website that that has words and phrases that can be translated based on the location of the customer. Subway must develop a website that when a customer navigates to it, it allows for translation into the customers native tongue. This is not only important to make sure that a customer understands what the website is saying, but allows them easy navigation. According to Stokes,” In some countries the level of literacy may require that important information be related graphically. Language presents an obvious need for label modification” (Stokes, 2010). Subway must make sure that its website has more than just words, but graphical representations to show what the sections, products, and availability is. By developing a strategy to allow customers to have their language represented online, and see graphical representations, allows for a much easier transition and more globally …show more content…
Subway will be able to capture the data it needs to be able to improve its own processes. This data will allow subway to keep in contact with its customers, and make the right products available to them. The data Subway will gather is the products ordered, products left in the shopping cart, time to order, time of processing, time to navigate the website, and time to come
Western Governors University
E Business Task 2
This paper will look at the next steps of taking Subway online. To do this, one must look at all the E-commerce solutions available such as choosing the right vendor for the job, and how it will benefit the company and the vendor together. The next step is to look at search engine considerations and optimization strategies, and making sure that Subway is on the primary and secondary page if a customer were to search online through search engines. The following step involves international considerations such as making Subway.com globally friendly, cater to the appropriate market, contain the correct information, and take into consideration language, culture …show more content…
Language is difficult because what is said in one country cannot be easily translated in another. For subway to implement a website that serves countries across the globe, it must develop a website that that has words and phrases that can be translated based on the location of the customer. Subway must develop a website that when a customer navigates to it, it allows for translation into the customers native tongue. This is not only important to make sure that a customer understands what the website is saying, but allows them easy navigation. According to Stokes,” In some countries the level of literacy may require that important information be related graphically. Language presents an obvious need for label modification” (Stokes, 2010). Subway must make sure that its website has more than just words, but graphical representations to show what the sections, products, and availability is. By developing a strategy to allow customers to have their language represented online, and see graphical representations, allows for a much easier transition and more globally …show more content…
Subway will be able to capture the data it needs to be able to improve its own processes. This data will allow subway to keep in contact with its customers, and make the right products available to them. The data Subway will gather is the products ordered, products left in the shopping cart, time to order, time of processing, time to navigate the website, and time to come