Preview

Ebay

Satisfactory Essays
Open Document
Open Document
529 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ebay
1. What are the greatest opportunities and threats existing in eBay’s current external environment?
One of the great opportunity that eBay experienced is that when Pierre Omidyar realized that the Internet enabled market efficiency by allowing millions of buyers and sellers to view products and conduct transactions. With the help of Withman, eBay grew from a programmer’s experiment into a major publicly traded company, trading on NASDAQ with the symbol EBAY.

Competitors are one of the threats of the company because they are competing with eBay which makes them compete and strive to be better. Somehow this is a good thing because having competitors makes you be more competitive. Some of the competitors are Amazon.com Inc., Yahoo! Inc., Google Inc., and Craiglist.

2. What are the company’s greatest strengths and weaknesses?
Strengths:
eBay’s revenue growth has come largely through acquisitions. The acquisitions have also allowed it to increase its geographic reach, move into relation businesses such as online payments, and obtain technology that will strengthen its product differentiation.
In addition to acquisitions, eBay uses alliances with small entrepreneurs and large companies to increase revenues and enhance the number of items available in the marketplace.
Weaknesses:
Legal issues of eBay against Rolex, Tiffany & Co., Hermes, Louis Vuitton and L’Oreal.
Being on an extreme external competitive pressure. This competitive pressure if from both dominant internet companies such as their competitors.

3. Does eBay stated purpose provide adequate direction for making the important decisions which the company presently faces?

So far, the results of the step by step eBay has been doing has been improving every step, the financial results of the company, they were ranked 2nd among the most valuable retail web sites, that was in 2008 so we don’t know how much more they’ve improve. Well everyone knows eBay making them the most visited site,

You May Also Find These Documents Helpful

  • Powerful Essays

    Ebay Case Study

    • 2747 Words
    • 8 Pages

    From the beginning, there is no main aim for eBay to have a further plan about acquisition to expand and identify synergies within existing business line. But for taking advantage at the first move to a new market, eBay considered achieving diversification by acquisitions or mergers and joint venture. To compete effectively and create a global trading platform, eBay aimed to increase their market share thought acquisitions and partnerships in related and unrelated businesses in term of sharing tangible and intangible resources, building market power, leveraging core competencies and support activities. In charge of supporting business, PayPal was acquired in 2002. PayPal was considered the global leader in online payments enabled individual to securely send payment quickly and easily online. To meet higher standards, eBay and PayPal upgrade and create innovative services by increasing protection for buyers and sellers to shop with confidence. To minimize pressure of competition, eBay acquired a lot of competition to lead to consolidation and can force other players to merge. For instance, Skype – the world’ fastest-growing online communication was acquired by eBay in 2005; and by 2008, there are more than 405 million registered users. Another example for partnership, in 2006, eBay announced international cooperation with Google – the most successful and popular searching tool all over the world. EBay also…

    • 2747 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Ebay

    • 1442 Words
    • 6 Pages

    eBay is an online marketplace where both individuals and businesses can buy and sell goods and services to people around the world.…

    • 1442 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Ebay Turnaround Strategy

    • 461 Words
    • 2 Pages

    The company known as eBay, which started in 1995, grew significantly within a decade to become the number one e-commerce site in the world by sales revenue. In 2008, Donahoe took over as the new CEO of eBay. This was a time when the company was facing issues with growth and consumer behavior was changing. What used to be a thrilling experience for buyers was now an inconvenient waste of time and money. Consumers who were eager to bid against each other for products online were now satisfied with buying new products at fixed prices. Therefore, ebay’s turnaround strategy was to bring the consumers the best experience to find what they want exactly how and when they want it. Although traditional eBay sellers complained about the difficulty for them to do business profitably with the new strategy, Donahoe believed buyers wanted fixed prices, quick service, and free shipping. I agree with Donahoe’s turnaround strategy because eBay had to focus on the market demands to see growth. Something had to be done in a market where consumers wanted fixed prices and free shipping that they were receiving from companies like Amazon.com.…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ebay vs Amazon

    • 2137 Words
    • 9 Pages

    EBay and Amazon both operate in the used goods and collectibles market however, they operate in completely different ways. EBay and Amazon currently operate in an oligopolistic market, meaning that the e-commerce market shows some, if not all of the characteristics of an oligopoly market. In 1995 Pierre Omidyar stated the aim of eBay was to ‘give the market power back to the consumers, rather than large corporations.’ (R.Salehnejad, 2012) This caused eBay’s decentralized approach to emerge. The high barriers to entry and exit, large sunk costs and a few large dominant firms operating the market, has made it challenging for any potential competition. Therefore, this has meant that eBay and Amazon do in fact hold large market power as consumers have little in the way of substitutes that can compare to the large consumer base that they offer.…

    • 2137 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Ebay 3

    • 288 Words
    • 2 Pages

    2) eBay biggest competitive advantage was said by the founder of the company “ we have specialize in e-commerce, payments and voice communication. Google stands for search, Yahoo largely stands for content” this clearly defines the completive advantage of specializing at what they do the best. In order to support this eBay has done a lot of acquisition, this offered distinct services and target specific market niches, which allowed eBay to broaden its customer base. When it comes eBay in Asia , the company run into a lot of trouble due to an inability to build a community effect in the country that focuses in customer service. But this was difficult for Ebay because changes at global level had to be approving in United States. This made it more difficult for rapid changes in the local market.…

    • 288 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    EBay Inc. Is one of the leading internet companies in the world. Founded in 1995 by French Iranian Pierre Omidyar, eBay is employing more than 15500 people while generating total revenue of 11.65 billion dollars as of 2011 (eBay Inc 2011 Results). The company was founded in San Jose, California with a vision of connecting people rather then sells them goods. The company has now about a billion registered users and is the most popular shopping site on the Internet.…

    • 2066 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    eBay

    • 592 Words
    • 3 Pages

    The company eBay was found in 1995 and since then they have had much growth and success over the years. They became the dominant player in the online auction house industry through their unique business model. Their business model united buyers and sellers in an online marketplace and attracted 221 million registered users. Their unique business model enabled e-commerce at multiple levels including local, national, and international through an array of websites that they have acquired. eBay acquired several online competitors such as PayPal, Rent.com, Shopping.com and most recently a partnership with Xiu.com, eBay Style. These trading platforms allowed eBay to offer distinct services and target-specific market niches. This allowed them to penetrate new market spaces and attract a range of users. The company also expanded internationally and have been successful in certain markets. eBay was considered a leader in each of its market with the except of Japan and China. eBay’s first attempt into China’s market was through the acquisition of a Chinese online auction company, Eachnet. They integrated their global strategy platform to Eachnet’s Chinese operations, essentially changing how the website originally operated. Since then, the company has lost most of their market share to local competitor Taobao. After several years eBay then decided to partner with Beijing-based Tom Online. This indicated that eBay failed to adapt to local needs and successfully compete with China’s online auction market leader, Taobao. This shows that eBay failed to create a community effect in China as they did with their other international markets through their…

    • 592 Words
    • 3 Pages
    Good Essays
  • Good Essays

    During a Labor Day weekend in 1995 Pierre Omidyar (engineer) developed what he said was an “experiment”: What would happen if everyone in the world had equal access to a single global marketplace? Pierre’s idea would grow from a basic auction site that sold a broken laser pointer to a collector for $14.83; into a multinational corporation with a Global software strategy that served over 100 million users that in 2010, selling more than $62 billion in goods worldwide on EBay. This expediential growth has propelled EBay to be the world’s largest online market place. EBay started in the United States, which still accounts for a large part of EBay’s profits, but as EBay continues to expand the international market has started to outpace the national market. In 2010 international sales accounted for 51% of eBay profits. EBay’s unprecedented growth in the global market has been an astonishing feat of strategic marketing and branding with its use of joint ventures, licensing, and purchasing of wholly owned subsidiaries to create a recognizable and dominant brand throughout the world.…

    • 729 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The world currently has a population of about 6.5 billion with an accompanying growth rate of 1.167%. More specifically the U.S sports a population of 300 million and a growth rate of .91%1…

    • 5124 Words
    • 21 Pages
    Good Essays
  • Good Essays

    Ebay Expansion in China

    • 754 Words
    • 4 Pages

    eBay’s (diversification) expansion modes in China included acquisition and joint venture. Critically evaluate each mode of diversification by identifying the advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China.…

    • 754 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Walmart History

    • 3732 Words
    • 15 Pages

    Omidyar's purpose was to establish a self-regulating online marketplace. A central premise of Omidyar's online marketplace was the belief that people are essentially honest (eBay, 2005). Reporting on a recent 10-year anniversary "fireside chat" with Omidyar and eBay's first president Jeff Skoll, an eBay staffer explained that, "the site was based on a relatively simple idea: given the opportunity, people would do the right thing such as sending money to strangers to buy items online. Named "Auction Web", the sites initially function like an online flea market, with buyers and sellers trading collectibles, garage sale items, and assorted junk. Omidyar encouraged organic growth of the company which continues to this day allowing sellers to decide what items to list and shaping the direction of the company through buyer and seller demand and feedback. The business which offered a free service to both buyers and sellers was initially operated out of Omidyar's living room. The site began to make a name for itself through word of mouth and the number of registered users at the site grew rapidly in late 1995/early 1996. Auction Web was incorporated in California in May of 1996, with Omidyar serving as CEO and his friend Jeff Skoll as President. To cover the costs of operating the business, Auction Web also began to charge a fee to auction items…

    • 3732 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    .be-first-or-nothing. strategy in other markets, for various reasons, it would be impossible to implement this strategy when penetrating Chinese market. So acquiring an already comparatively recognizable and well established brand seemed to be the best way to continue eBay’s expansion in Asia. Without a doubt, Each Net was the best candidate for acquisition at the time. When eBay acquired 33% shares of Each Net in 2002, it seemed to be hugely successful, because in year 2003 the value of Each Net had doubled and market share had rocketed to 85% - this initial success encouraged full acquisition of Each Net. As we know, the success did not turn out to be long-lasting, despite the fact that in first few years the performance of the company was brilliant. While acquisition of Each Net meant many advantages for eBay, it also implied serious disadvantages.…

    • 1642 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Ebay History

    • 3450 Words
    • 14 Pages

    Millions of buyers and sellers have made eBay Inc. the world's largest and most popular Internet site for individuals and businesses to exchange goods. By 1999 eBay had 5.6 million registered users and listed over 3.1 million items for sale; by 2004 there were an estimated 65 million registered users from 150 countries, 971 million items for sale, and gross merchandise sales hit $15billion. eBay owns local sites in 19 countries, has stakes in another eight foreign nations, and provides users with its own online pay service, PayPal Inc. As eBay's revenues continue to grow, the sky seems the limit despite competition from Yahoo!, Amazon.com, and an ever increasing number of imitators.…

    • 3450 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    Ebay

    • 2698 Words
    • 11 Pages

    2.8 Based on your analysis of the industry and eBay’s situation, what problems and issues does eBay’s top management need to address? Which ones are top priorities? Which are low priorities?…

    • 2698 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    EBay

    • 821 Words
    • 4 Pages

    EBay began its business as an auction company. Therefore they grew selling peoples possessions at low moderation volume. But as time pass and consume behavior changed and new competitors entered the market eBay noticed that their competitors were receiving their goods from whole sellers in bulk. “E-commerce causes structural change of the economy and affects lifestyles and…

    • 821 Words
    • 4 Pages
    Good Essays