Nakia Allen, Carlene Hill, Beverly Morris,
James Kennedy, Ronald Phillips, and PaShona Lewis
Eco/561
12-6-2012
Charles Frederickson
Abstract
In this paper Team B will write a business proposal for a Boys Boutique named Kaleb’s Kloset. Team B will include molds about the elasticity of demand and the market structure for the boutique and determine the profit-maximizing quantity. Team B will cover the use of marginal cost and marginal revenue to maximize profit by providing the information to determine this. Team B suggestions on mix of pricing, non-pricing strategies, and to see if there are any barriers to entry, product differentiation, and other ways to minimize costs for the products offered in Kaleb’s Kloset.
Business Proposal There are four steps to creating an astronomical business plan (2008). Those steps consist of determining the purpose for the plan, creating the business plan, knowing your business, and determining target audience. The new service created is Kaleb’s Kloset (K & K), which is a boy’s clothing boutique targeting parents or loved ones of little boys. The boutique will offer brand name edgy clothing at an affordable price. Kaleb’s Kloset will give parents the flexibility of adding style to their son’s wardrobe at an affordable advantage over the department stores. The CEO and co-founders found shopping very difficult to find stylish options for little boys, which is why K & K was founded. They also found that there were many little girl stores or boutiques outside the normal department stores. Those boutiques gave parents more of a variety of choices in compared to the options accessible for little boys. The CEO and co-founders established that there were limited clothing options available for little boys resulting clothing opportunities with minimal individualization. The concept behind K & K was to add design, variety, and style to little boy’s wardrobes at a
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