ECON 1203 STATS REPORT
2014
Executive Summary
This report attempts to analyse and summarise the research and data given by Business Analytics Department (BAD) in order to aid us in evaluating the performance of the new DGHG business venture known as the holiday resort of CCResort.
Based on the data given by BAD, 200 recent customers’ data were examined and these were the key findings:
CCResort aims to be an upmarket complex and has achieved this, as the majority of customers (69%) earn more than $100,000
Almost half of the customers were aged between 40 and 54
The vast majority of booking parties consisted of groups of two or four which is reflective of the dominant 40-54 age as this could represent couples and young families.
The majority of customers either stayed the full week (51%) or just 2 days (37.5%, presumably the weekend) which supports the first KPI as more than 40% of customers did stay for a full week which is accentuated through hypothesis testing
Average daily expenditure was $237.38 excluding accommodation which does not fulfil the second KPI of average spending of at least $255. This is further highlighted as there was insufficient statistical evidence to prove this hypothesis true
Introduction
CCResort is a recently opened holiday resort and spa facility on the Central Coast of NSW. Reporting under DGHG, the aim is to create an ‘upmarket’ service for families.
The Business Analytics Department (BAD), hired by DHG has the responsibility of analysing data collected from 200 recent customers to infer the performance of the resort. This data represents the income levels, number of people per party, length of stay, age of person and consumption in excess of accommodation costs in relation to the 200 guests.
Purpose
Through the analysis of the data provided we should be able determine an appropriate target market for the resort which would achieve the greatest profits for DGHG.
To do this, CCResort has developed a certain criteria that it is has aimed to
Executive Summary
This report attempts to analyse and summarise the research and data given by Business Analytics Department (BAD) in order to aid us in evaluating the performance of the new DGHG business venture known as the holiday resort of CCResort.
Based on the data given by BAD, 200 recent customers’ data were examined and these were the key findings:
CCResort aims to be an upmarket complex and has achieved this, as the majority of customers (69%) earn more than $100,000
Almost half of the customers were aged between 40 and 54
The vast majority of booking parties consisted of groups of two or four which is reflective of the dominant 40-54 age as this could represent couples and young families.
The majority of customers either stayed the full week (51%) or just 2 days (37.5%, presumably the weekend) which supports the first KPI as more than 40% of customers did stay for a full week which is accentuated through hypothesis testing
Average daily expenditure was $237.38 excluding accommodation which does not fulfil the second KPI of average spending of at least $255. This is further highlighted as there was insufficient statistical evidence to prove this hypothesis true
Introduction
CCResort is a recently opened holiday resort and spa facility on the Central Coast of NSW. Reporting under DGHG, the aim is to create an ‘upmarket’ service for families.
The Business Analytics Department (BAD), hired by DHG has the responsibility of analysing data collected from 200 recent customers to infer the performance of the resort. This data represents the income levels, number of people per party, length of stay, age of person and consumption in excess of accommodation costs in relation to the 200 guests.
Purpose
Through the analysis of the data provided we should be able determine an appropriate target market for the resort which would achieve the greatest profits for DGHG.
To do this, CCResort has developed a certain criteria that it is has aimed to