Economic Analysis
Economic Impact on the London 2012 Olympic Games
2011 Economic Impact on the London 2012 Olympic Games
2011
Table of Contents 1. Executive Summary…………………………………………………3 2. Introduction …………………………………………………………4 3. Analyze the economic environment of London 2012 Olympic Games-PESTLE Analyze………………………………..5 4.1 Political Factors………………………………………………...5 4.2 Economic Factors………………………………………………6 4.3 Social Factors…………………………………………………...7 4.4 Technological Factors………………………………………….7 4.5 Legal Factors …………………………………………………..8 4.6 Environmental Factors………………………………………...8 4. Analyze the economic impact on London 2012Olympic Games….9 5.7 Globalization……………………………………………………9 5.8 GDP…………………………………………………………….10 5.9 Demand and Supply…………………………………………..11 5. Co-opetition…………………………………………………………12 6.10 The Definition of Co-opetition………………………………...12 6.11 Compare between competition and cooperation……………..13
5.2.1Game theory and Competition…………………………....13
5.2.2 Cooperation……………………………………………..…14 6.12 Co-opetition relationship …………………………………….15 6. Conclusion …………………………………………………….……16 1. Executive Summary
The main objectives of this assignment were to evaluate the impact of the economic environment on London 2012 Olympic Games and analyze the possible application of the concepts and the theory of co-opetition on the London 2012 Olympic Games. The assignment was completed through the collection of secondary data, academic books and journal articles. Through the method of PESTLE analysis, the recent economic environment on London 2012 Olympic Games can be analyzed. In addition, some economic concepts used in analyzing the economic impact on London 2012 Olympic Games can show out the detailed benefits that come from the Olympic Games. And the analyze of co-opetition gave the clear orientation in achieving the objectives in
2011 Economic Impact on the London 2012 Olympic Games
2011
Table of Contents 1. Executive Summary…………………………………………………3 2. Introduction …………………………………………………………4 3. Analyze the economic environment of London 2012 Olympic Games-PESTLE Analyze………………………………..5 4.1 Political Factors………………………………………………...5 4.2 Economic Factors………………………………………………6 4.3 Social Factors…………………………………………………...7 4.4 Technological Factors………………………………………….7 4.5 Legal Factors …………………………………………………..8 4.6 Environmental Factors………………………………………...8 4. Analyze the economic impact on London 2012Olympic Games….9 5.7 Globalization……………………………………………………9 5.8 GDP…………………………………………………………….10 5.9 Demand and Supply…………………………………………..11 5. Co-opetition…………………………………………………………12 6.10 The Definition of Co-opetition………………………………...12 6.11 Compare between competition and cooperation……………..13
5.2.1Game theory and Competition…………………………....13
5.2.2 Cooperation……………………………………………..…14 6.12 Co-opetition relationship …………………………………….15 6. Conclusion …………………………………………………….……16 1. Executive Summary
The main objectives of this assignment were to evaluate the impact of the economic environment on London 2012 Olympic Games and analyze the possible application of the concepts and the theory of co-opetition on the London 2012 Olympic Games. The assignment was completed through the collection of secondary data, academic books and journal articles. Through the method of PESTLE analysis, the recent economic environment on London 2012 Olympic Games can be analyzed. In addition, some economic concepts used in analyzing the economic impact on London 2012 Olympic Games can show out the detailed benefits that come from the Olympic Games. And the analyze of co-opetition gave the clear orientation in achieving the objectives in
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