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Economic Efficiency

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Economic Efficiency
Sessions 6, 7 & 8
Economic Efficiency y Consumer Surplus
A buyer’s willingness to pay (WTP) for a good p y(
)
g is the maximum amount the buyer will pay for that good good. 

WTP measures how much the buyer values the good.


Example:
4 buyers’ WTP for an iPod

name
Anthony

WTP
$250

Chad

175

Flea

300

John

125

Consumer Surplus
Q: If price of iPod is $200, who will buy an iPod, and what is quantity demanded? q y
A: Anthony & Flea will buy an iPod,
Chad & John will not.
Hence, Qd = 2 when P = $200.

Consumer Surplus
Derive the demand schedule:

P (price of iPod)
)
$301 & up
251 – 300

who buys nobody Flea

Qd
0
1

176 – 250

Anthony, Flea

2

126 – 175

Chad, Anthony,
Flea

3

,
,
John, Chad,
Anthony, Flea

4

0 – 125

Consumer Surplus
This D curve looks like a staircase with 4 steps – one per buyer.
If there were a huge no. of buyers, as in a competitive market, there would be a huge no. of very tiny steps and it would look more like a smooth curve.

$
$350
$300
$250
$200
$150
$100
$50
$0
0

1

2

3

4

Consumer Surplus
Consumer surplus is the amount a buyer is willing to pay minus the amount the buyer actually g p y y y pays: 

CS = WTP – P
Suppose P = $260.
Flea’s CS = $300 – 260 = $40.
The others get no CS because they do not buy an iPod at this price.
Total CS = $40.

Consumer Surplus
Flea’s WTP

$
$350
$300

P = $260
Flea’s CS =
$300 – 260 = $40

$250
$200

Total CS = $40

$150
$100
$50
$0
0

1

2

3

4

Consumer Surplus
The lesson:
Total CS equals the area under the demand curve above the price, from
0 to Q.

Flea’s WTP

$
$350
$300

Anthony’s WTP

$250
$200

Suppose P = $220
Flea’s CS =
$300 – 220 = $80

$150

Anthony’s CS =

$100
$50

$250-220 = $30
Total CS = $110

$0
0

1

2

3

4

Consumer Surplus
P
CS

is the area b/w P

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