Economics: The 4 Ps of M&M and it's marketing strategies 
E&C written report (first term)
Group members: 3W Kary Cheng (7) Jennifer Ho (14) Sze Ka Hei (21) Silvia Tse (28) Kitty Wong (35） Introduction: Our target company for this report is the Mahindra & Mahindra Limited (the M&M’s).
This company is a very successful and well known brand of chocolate around the world due to it’s unique marketing strategies. We will look more into this in the following parts. Company background:
M&M’s is a brand under the company Mars, a company that is known for its confectionery items including, Milky Way,Twix, Skittles, Snickers and M&M’s. They also produce other foods such as pasta sauce brand Dolmio. The company was founded by Frank
C. Mars. He first started a candy factory which produced and sold fresh candies. Then he continued to develop his own brand and experimented with different advertising skills, finally his chocolate company was established in Newark, NJ, USA as M&M’s Limited in 1941.
M&M’s is one of the most popular and well known chocolate brands in the present day, it was originated in the United States in 1941, and now sold in as many as 100 countries such as Australia, Canada, Hong Kong and Japan. The company’s longestlasting slogan is “Melts in your mouth, not in your hand”, reflecting the original concept of candycoating, which the chocolate allows soldiers to carry it around without having it melted.
The company has very strict guidelines for the way they advertise food. They have a marketing code that governs all their promotional activities, and it states that their priorities for promoting their products (direct advertisements) are people age 13 and above, as they believe that these people can make informed choices about sensible snack consumption. Market segmentation Market segmentation is about the identification
Group members: 3W Kary Cheng (7) Jennifer Ho (14) Sze Ka Hei (21) Silvia Tse (28) Kitty Wong (35） Introduction: Our target company for this report is the Mahindra & Mahindra Limited (the M&M’s).
This company is a very successful and well known brand of chocolate around the world due to it’s unique marketing strategies. We will look more into this in the following parts. Company background:
M&M’s is a brand under the company Mars, a company that is known for its confectionery items including, Milky Way,Twix, Skittles, Snickers and M&M’s. They also produce other foods such as pasta sauce brand Dolmio. The company was founded by Frank
C. Mars. He first started a candy factory which produced and sold fresh candies. Then he continued to develop his own brand and experimented with different advertising skills, finally his chocolate company was established in Newark, NJ, USA as M&M’s Limited in 1941.
M&M’s is one of the most popular and well known chocolate brands in the present day, it was originated in the United States in 1941, and now sold in as many as 100 countries such as Australia, Canada, Hong Kong and Japan. The company’s longestlasting slogan is “Melts in your mouth, not in your hand”, reflecting the original concept of candycoating, which the chocolate allows soldiers to carry it around without having it melted.
The company has very strict guidelines for the way they advertise food. They have a marketing code that governs all their promotional activities, and it states that their priorities for promoting their products (direct advertisements) are people age 13 and above, as they believe that these people can make informed choices about sensible snack consumption. Market segmentation Market segmentation is about the identification