Economies of Scope
These are factors that make it cheaper to produce a range of related products than to produce each of the individual products on their own (Dictionary of Economics). When a company produces a wide range of products as opposed to specializing in one or few handful of products economies of scope occurs. For example, a company could expand its product range in order to take advantage of the value of its existing brands – this would exploit economies of scope. In industries, such as telecommunications, healthcare industry etc, the economies of scope has been realized. E.g. when fast food outlets product multiple food items, they enjoy a lower average cost compared to that of firms producing the same food. Because the common factors such as storage, service facilities, etc can be shared among the different food items and hence, reducing the average cost.
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What is the difference between Economies of Scale and Economies of Scope?
Both are conceptually similar, but the following differences exist.
· Economies of scale is about gaining benefits by producing large volume of a product, whereas economies of scope brings benefits by producing a wide variety of products by efficiently use of the operations.
· Economies of scale refer to reduction in average cost for a single product, whereas economies of scope refer to lowering average cost of producing two or more products.
· Economies of scale has been known for a long-time, whereas economies of scope is relatively new approach to business strategy.
· Economies of scale use the most efficient process, whereas economies of scope uses the same process to produce similar products using high technology.
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"Economies of scale: output can be doubled for less than a doubling of cost. Similarly, diseconomies of scale: a doubling of output requires more than a doubling of cost."
"Economies of scope: joint output of a single firm is greater than output that could be achieved by two different firms when each produces a single product." This might arise if the production of some product requires only a few laborers, and having more laborers only lets them interfere with each other's work.
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* Economies of scale are the advantages that can result when repeatable processes are used to deliver large volumes of identical products or service instances. Scaling relies on interchangeable parts either in the product itself, or in the delivery mechanisms, in the case of intangible services. * Economies of scope are the advantages that can result when similar processes are used to deliver a set of distinct products or services.
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