(2) State the nature & function of advertising as a business function ?
(3) Explain the concept of viral marketing?
(4) Enumerate the designing parameters of a web store front?
(5) Explain the concept of directory advt?
(6) Distinguish b/w conventional & internet advt?
(7) Distinguish b/w crm & e-crm
(8) State the web marketing & promotion strategies?
(9) Explain the types of web advt?
(10) explain the concept of seo & state the effective seo submission & promotion strategies ?
(11) state the importance of linking strategies & website analysis >
(12) explain the need for seo & enumerate its features?
(13) Write a note on banner ads?
(14) Describe the concept of link popularity?
. Link popularity
Links are a vital part of how the Internet works. The purpose of a link is to allow a user to go from one web page to another. Search engines, doing their best to mimic the behaviour of humans, also follow links.
Besides allowing search engine spiders to find web sites, links are also a way of
Validating relevance and indicating importance. When one page links to another, it is as if that page is voting or vouching for the destination page. Generally, the more votes a web site receives, the more trusted it becomes, the more important it is deemed, and the better it will rank on search engines.
Links help send signals of trust.
Signals of trust can only come from a third party source. Few people will trust someone who says, “Don’t worry you can trust me” unless someone else, who is already trusted says, “Don’t worry, I know him well. You can trust him”. It is the same with links and search engines. Trusted sites can transfer trust to unknown sites via links.
Links help to validate relevance. Text links, by their very nature, contain text (thank you, Captain Obvious). The text that makes up the link can help validate relevance. A link like “Cape Town hotel” sends the