1.0 Case Summary 1
2.0 SWOT Analysis xx
3.0 Problem Statement xx
4.0 Alternative Strategies xx 4.1 Strategy 1: XXXX xx 4.2 Strategy 2: XXXX xx 4.3 Strategy 3: XXXX xx
5.0 Evaluation of Alternative Strategies x - xx 5.1 XXXX Strategy x 5.1.1 Positive Outcomes x - xx 5.1.2 Negative Outcomes x 5.2 XXXX Strategy x 5.2.1 Positive Outcomes x 5.2.2 Negative Outcomes xx 5.3 XXXX Strategy xx 4.3.1 Positive Outcomes xx 4.3.2 Negative Outcomes xx
6.0 Best Strategy and Justification xx - xx
6.1 Time Factor xx - xx
6.2 Cost Factor xx - xx
6.3 Complexity Factor xx - xx
6.4 Feasibility Factor xx - xx
7.0 Implementation xx - xx 7.1 Short Term xx - xx 7.2 Long Term xx - xx
1.0 Case Summary
Edward Marshall Boehm was a farmer and also a nature lover staying nearby New York City. Inspired by his wife and his friends, he turned his interest of self-made clay animal sculptures into a small business by selling them to the art markets. He also managed to create porcelain clay which is equivalent to the world’s quality.
Boehm mastered the complex art and technical works of porcelain making at his own efforts. At first, no one is familiar with Boehm’s creation. But Boehm continued with his own interests and works by creating porcelain what he knew and loved most, particular the delicate forms of animals or birds in its natural way.
After several years of selling Boehm’s creations during her lunch hours, Helen (Boehm’s wife) decided to quit her career by fully support Boehm in marketing Boehm’s porcelains. Under Helen’s extraordinary marketing skills, Boehm’s porcelains begin drew interest from people. By 1968, some Boehm’s porcelains had become recognized as collectors’ items and able to sale at higher prices at retail.
Boehm’s lines of porcelains were ranging from a smaller yet