Edward Jones Case Summary

1) Why do you think Edward Jones survived the financial crisis that has taken so many of its brokerage competitors? Why has Edward Jones performed so well for so long? Edward Jones’ strategy was very different from its competitors in the industry and was focused on "serving the individual investor in a personal relationship." The corporate culture that developed over years let the firm gain a sustainable competitive advantage and distinguish itself from other brokerage houses (valuable, rare, inimitable, non-substitutable)
The structure of Edward Jones had a steadfast focus on client. The firm was based on the authority of individual financial advisor and his one branch office assistant. The employed branch business model supported