effect of bollywood

Part of the Indian film industry known as Bollywood, produced its first silent film in 1913 and its first sound film in 1931, two unique ‘firsts’ both of which occurred before India’s independence in 1947. Post Independence era of the 1950s and 1960s is often termed Bollywood’s Golden Age, during which Bollywood produced numerous critically acclaimed movies. From the late 1960s-Present, the Modern Age of Bollywood has brought this Hindi Cinema under an international limelight. Bollywood actors and actresses are now recognized around the globe and are spokespersons for various global good-will organizations and brand ambassadors of globally known brands and companies. In 2010 India, along with the actors and actresses, singers, dancers, directors, producers, and writers of Hindi Cinema also garner similar admiration and idolization by Indians within India, by Indian Diasporas and non-Indians around the globe.

In a process spanning decades, Bollywood has forged and continues to forge an intimate relationship with the Indian people. Every Indian has at least one favorite Bollywood Indian actor or actress. Bollywood movies and gossip are usually the subject of discussions in social gatherings among young and the old alike. Bollywood, saturated with beauty and glamour, greatly influences the Indian youth. Children and young adults often times act out scenes from their favorite Hindi films as part of socializing and connecting with their counterparts. Young Indian men aspire to be like their favorite Bollywood ‘hero.’ Aspiring to follow in the footsteps of their favorite Indian ‘heroines’, young Indian women dream of becoming beauty queens and lead actresses one day. Billboards and posters across India carry the faces of Bollywood personalities. Indian parents take pride in naming their children after Bollywood stars and starlets. Bollywood has indeed seeped into every aspect of the Indian society to an extent where one cannot be divorced from the other.

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