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Effect of Electronic Media on Children

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Effect of Electronic Media on Children
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Effect of Electronic Media on Children
MUNNI RAY AND KANA RAM JAT
From the Department of Pediatrics, Advanced Pediatric Center, Postgraduate Institute of Medical Education and Research, Chandigarh 160 012, India. Correspondence to: Munni Ray, Associate Professor, Department of Pediatrics, Advanced Pediatric Center, Postgraduate Institute of Medical Education and Research, Chandigarh 160 012, India. munniray1@yahoo.com

Radio, television (TV), movies, video games, cell phones, and computer networks have assumed central roles in our children’s daily lives. The media has demonstrated potentially profound effects, both positive and negative, on children’s cognitive, social, and behavioral development. Considering the increasing exposure of children to newer forms of media, we decided to review the current literature on the effects of media on child health both in the Western countries and India. It is widely accepted that media has profound influence on child health, including violence, obesity, tobacco and alcohol use, and risky sexual behaviors. Simultaneously, media may have some positive effects on child health. We need to find ways to optimize the role of media in our society, taking advantage of their positive attributes and minimizing their negative ones. We need to understand better how to reverse the negative impact of media and make it more positive. Key words: Media, Child, India.

ne of the notable changes in our social environment in the 21st century has been the saturation of our culture and daily lives by the mass media. Unfortunately, the consequences of one particular common element of the electronic mass media have a particularly detrimental effect on children’s well being. It is now not just kids in bad neighborhoods or with “bad” friends who are likely to be exposed to bad things when they go out on the street. A “virtual” bad street is easily available to most youth now in their very homes. MAGNITUDE OF MEDIA EXPOSURE In the United



References: VOLUME 47__JULY 17, 2010 RAY AND JAT VOLUME 47__JULY 17, 2010 RAY AND JAT VOLUME 47__JULY 17, 2010

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