In an age where technology surrounds and influences humanity one must consider whether technology is changing how we think, feel and act. Is technology influencing humanity or is humanity influencing technology?
The questions of what ultimately influences human behavior and how the causation works, and whether technology is the influence or is humanity the influence over technology are important questions for all of society.
The Significance of Social
Social technology is permeating everything in our lives. It seems that every medium of media has integrated social into the message. The Facebook craze has pulled over 500 million people into use of social technology for multiple purposes. Humanity is experiencing connectivity to the human network like never before in history.
The influence of technology on humanity is affecting all market sectors whether private or public, on-line and off line. The intersection of technology and the human network is disrupting old business models, organizational theories and beliefs systems founded in old knowledge. The significance of these disruptions and the relative meaning is a moving curve of comprehension. What we see on the surface is merely attempts to create short term results using old belief systems and business models. What lies underneath is a societal shift in beliefs as humanity strives to create meaning and significance from the emerging changes.
Umair Haque writes: Social is significance. The real promise of social tools is societal, not just relational; is significance, not just attention. You’ve got to get the first right before you tackle the second — and that means not just investing in “gamification,” a Twitter account, or a Facebook group. It means thinking