Preview

Effects of Commercialization

Better Essays
Open Document
Open Document
887 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Effects of Commercialization
LaQuisha Weddle
21 October, 2014
ENGL 1020-114
Professor McBride Effects of Commercialization Commercialization is often confused with sales, marketing, or business development. “The rise of commercialization is an artifact of the growth of corporate power” (Gray Ruskin and Juliet Schor 487). Ruskin and Schor states that “corporations fostered the anti-tax movement and support for corporate welfare, which helped create funding crises in state and local governments and schools, and made them more willing to carry commercial adverting (487). Open-source communities have learned over time to integrate commercial interests into their development ranks without capitulating to those commercial interests. “Economists often assume that markets are inert, they do not affect the goods being exchange (Michael J. Sandel 492). Commercialization process has three key aspects: The Funnel it is essential to look at many ideas to get one or two products or businesses that can be sustained long-term, stage-wise process, and each stage has its own key goals and milestones, and vital to involve key stakeholders early, including customers. There are so many outlooks of commercialization. The effects of commercialization are black Friday, attack on family values, and environment. The rise of commercialization is an artifact of the growth of corporate power” (Ruskin and Schor 487). Black Friday is one of the biggest shopping days of the year. Black Friday is the following Thanksgiving Day in the United States. Black Friday is not a holiday. Black Friday has become popular. Better than last minute Christmas sales. Retailers put their items on sale on Thanksgiving Morning. We realize the importance of Black Friday to retailers. It’s the day that the yearly sales finally move from the red deficit column into black profit. But its impetus, the blood sport of bargaining hunting, overshadows the meaning and the



Cited: Quindlen, Anna. “Stuff is Not Salvation.” Perspective on Contemporary Issues: Reading Across the Disciplines. Rd. Katherine Anne Ackley 7th ed. Stamford, CT: Cengage Learning. 2015 502-04. Print. Ruskin, Gray, and Schor, Juliet. Every Nook and Cranny: “The Dangerous Spread of Commercialized Culture.” Perspective on Contemporary Issues: Reading Across the Disciplines. Rd. Katherine Anne Ackley 7th ed. Stamford, CT: Cengage Learning. 2015 487-91. Print. Sandel, Michael. “What Isn’t for Sale?” Perspective on Contemporary Issues: Reading Across the Disciplines. Rd. Katherine Anne Ackley 7th ed. Stamford, CT: Cengage Learning. 2015 492-97. Print.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    - The commercial market, which includes who acquires products to support production of other goods and services.…

    • 564 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Gross, D. (2011, November 28). Black friday boom masks physical retailers’ desperation. Retrieved from Yahoo Finance website: http://finance.yahoo.com/blogs/daniel-gross/black-friday-boom-masks-physical-retailers-desperation-125410165.html…

    • 1592 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Macy’s, Inc. was founded in 1929 formerly known as Federated Department Stores, Inc. and wasn’t renamed until June 2007. The company was born through a combination of retailers such as Abraham & Straus of Brooklyn, Filene’s of Boston, F&R Lazarus & Co. of Columbus, OH, and Bloomingdale’s of New York. Each retailer had already gained a prominent presence with a rich history of its own. So in joining together each retailer maintained their separate identities while linking their financial interests and savvy business expertise to develop the revolutionary new company in American retail. Even through the Great Depression and World War II it was apparent that Federated would continue to emerge. By implementing innovative retail firsts such as the “pay when you can” credit policy and the idea to strategically arrange merchandise by size rather than color or price proved the company’s resilience. In 1939 one of Federated Founders Fred Lazarus, proposed a brazen solution when he suggested to President Roosevelt that Thanksgiving be anchored to the fourth Thursday in November rather than fall on the last day of November. This would extend holiday shopping and avoid pushing retailers from the black to the red since there would be fewer shopping days between the Thanksgiving and Christmas shopping season. Making the following day (Black Friday) the most profitable for federated. President Roosevelt supported the proposition, so within the next two years the holiday of Thanksgiving was moved to be celebrated on the Fourth Thursday in November. Since its founding Federated operated as a holding company until Fred Lazarus suggested a bold transition to becoming an operating company to be conducive to the growth and expansive opportunities that lay ahead. After some resistance from the director, Federated was reconstituted as an operating company in 1945, with Fred Lazarus as its president and Cincinnati as its…

    • 2162 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The article “In Defense of Liz Lemon” by Emily Nussbaum is an opinionated article on the character development of Liz Lemon from the popular tv series “30 Rock”. The article “Black Friday: Consumerism Minus Civilization” is an opinionated article on the holiday that has become Black Friday. Although the two articles are about completely different in content and tone and written on unrelated subjects, there are many similarities within the two shown through their passion and proof that things that were once good, don’t always remain so.…

    • 535 Words
    • 3 Pages
    Good Essays
  • Good Essays

    When you hear the words low prices it is hard not to think of Wal-Mart. The company that revolutionized discount shopping. But what happens behind the scenes? How is it that the world’s largest retail chain can offer so many deals? In the last 20 years the anti-Walmart campaign seems to continuously be on the minds of many. Sebastian Mallaby and Karen Olsson share radically different views on the ethics of the Wal-Mart Corporation. In “Up Against Wal-Mart” we are forced to believe that Wal mart is a vicious company that shows no remorse when firing employees and cutting their benefits. The author produces factual information and eyewitness accounts pointing to these horrible deeds that the large corporation run by money hungry businessmen have cheated many employees out of proper wages, proper benefits and even their jobs. While Sebastian Mallaby depicts Wal-Mart like the average American company. In his article “Progressive Wal-Mart. Really.” He states that while Wal-Mart is responsible for many questionable deeds, they are merely doing what they have to in order to survive.…

    • 1238 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Jcp External Analysis

    • 9202 Words
    • 37 Pages

    “Though stubbornly high unemployment and continued uncertainty over the prospects for job growth will continue to dampen the outlook for industry retail sales growth in 2012, the retail industry will still grow at a rate faster than many other industries. This year, retail industry sales will rise 3.4 percent to $2.53 trillion*, according to the National Retail Federation – slightly lower than the pace of 2011, in which sales grew 4.7 percent. Many economists estimate that real U.S. GDP will rise approximately 2.1 to 2.4 percent. Over the last 18 months, retailers have been on the forefront of the economic recovery – creating jobs, encouraging consumer spending, and investing in America,” said NRF President and CEO Matthew Shay. “Our 2012 forecast is a vote of confidence in the retail industry and our ability to succeed even in a challenging economy. Retailers have played a key role in driving growth, but to continue this momentum we need Washington to act on proposals that will spur job creation and unleash the power of the private sector.” [ (Global Labor Rights, 2001) ] The retail industry will always be very profitable because this industry is extremely high in demand. This statement reinforces the fact that the retail industry is and will always stay saturated due to the necessity of clothes. There will always be rivalry and profitability for the retail industry because there is not just competition in this region or nation; it is based on a global market. As always, competition is important in long-term success because competition is what keeps industries adapting. With a necessity industry such as the retail industry, there will always be competition. This makes it somewhat difficult for a company’s long term success. Taking into account all the competition, there are few retail companies that will outlast their competition in a long-term setting. The retail industry is a Business to Consumer industry because they provide the goods and services…

    • 9202 Words
    • 37 Pages
    Good Essays
  • Satisfactory Essays

    Reading Responce #4

    • 441 Words
    • 2 Pages

    The author does himself more believable by agreeing with "vigorous sprees of retail spending" but also calling Black Friday a "psychotic spasm" (135) because of the truth of both sides that he is arguing. He ends his argument strongly supporting his main idea that things have gotten out of control.…

    • 441 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Levinson, Meridith, 2005, “A season on the brink.” Retrieved February 22, 2011, from http://www.cio.com Web site: http://www.cio.com/archive/120105/retail.html?page=1…

    • 2423 Words
    • 10 Pages
    Better Essays
  • Better Essays

    On one hand here are people out there who are trying to get a good deal for the season. On the other hand there are the shoppers who will trample over someone in order to get a good deal. Due to the situation and the time of the year buyers want to give their children, friends, and family the best items for the least amount of money. These buying motives change their attitudes towards the whole meaning behind giving. According to CNN the point is that “Black Friday” does tarnish the holidays but now “Grey Thursday” is overtaking thanksgiving and becoming a holiday of its…

    • 1486 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Rethinking Big-Box Stores In her essay “Big Box Stores Are Bad for Main Street,” Betsy Taylor focuses not on the economic effects of large chain stores but on the effects these stores have on the “soul” of America. She argues that stores like Home Depot, Target, and Wal-Mart are bad for America because they draw people out of downtown shopping districts and cause them to focus exclusively on consumption. In contrast, she believes that small businesses are good for America because they provide personal attention, foster community interaction, and make each city unique. But Taylor’s argument is ultimately unconvincing because it is based on nostalgia—on idealized images of a quaint Main Street—rather than on the roles that businesses play in consumers’ lives and communities. By ignoring the more complex, economically driven relationships between large chain stores and their communities, Taylor incorrectly assumes that simply getting rid of big-box stores would have a positive effect on America’s communities. Taylor’s use of colorful language reveals that she has a nostalgic view of American society and does not understand economic realities. In her first paragraph, Taylor refers to a big-box store as a “25-acre slab of concrete with a 100,000 square foot box of stuff” that “lands on a town,” evoking images of a monolithic monster crushing the American way of life (1011). But her…

    • 562 Words
    • 3 Pages
    Good Essays
  • Good Essays

    black friday

    • 680 Words
    • 3 Pages

    “Black Friday: Consumerism Minus Civilization” is an essay written by Andrew Leonard. This Essay expresses Andrews disgust for the commercialized “holiday” of Black Friday. He acknowledges the fact that “vigorous sprees of retail spending” is essential for the economy. That with an “occupy Black Friday” or without a “robust Christmas shopping season” the economy could decline and more layoffs and pay cuts could result. He states, “But there’s also a point where healthy consumerism becomes out-of-control marketing-driven commodity fetishism.” Referring to the Black Friday tradition as insanity. Criticizing retail moguls such as Kohls and Target, saying that the Crazy Target Lady is scary, wrong, and a lunatic. The way the Crazy Target Lady is proud of her OCD – obsessive Christmas disorder – is the reason people are trample each other to death. He compares her to America saying, “She might be a lunatic, but it’s a culturally approve lunacy – the kind that keeps the American engine of capitalism all stoked up.” The fact that “the message that keeps getting blasted across the TV is that we should all be more like her – doing out patriotic duty.” He reflects on the “budding protest” against many retail chains to start their Black Friday sales at midnight on Thanksgiving. He talks about the many petitions in circulation protesting the earlier start of Black Friday sales like “Save Thanksgiving” and “Respect the Bird”. He refers to the constant one-upping of retailers as “dehumanizing and ridiculous”. He calls Black Friday shoppers “pre-programmed automations”. Which seems to be an appropriate name because we have allowed ourselves to become brainwasher by mindless jingles and commercials.…

    • 680 Words
    • 3 Pages
    Good Essays
  • Good Essays

    JCPenney's repositioning

    • 704 Words
    • 3 Pages

    This article is by Alexander Chernev, associate professor of marketing at the Kellogg School of Management, Northwestern University.…

    • 704 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The head of a major TV network would be plagued with uncontrollable factors. External environmental factors affect marketing decisions all the time. The public becoming more concerned with sex and violence on the television are part of the social factor. The social factor is involved with demographics, culture, and values. Another external factor would be regulatory forces. The government may regulate businesses with regard to the conduct of its activities. Boycott groups and sponsors threatening to pull ads are both part of the economical factor. The economy significantly impacts luxury items and services. A lack of sponsors can equate to a lack of money. Viewers moving to cable TV in favor of more variety and less censorship are two environmental factors. Cable TV is a competition factor due to its greater technological factor. As head of the television network, I would form a specific plan to combat each factor. I would add viewer discretion warnings to more graphic TV shows due to the social factor. As head, I would also regulate the network more strictly, possibly changing the lineups of certain shows, and be more careful about content the network is displaying. This would also combat the regulatory factor. To combat the economic factor of boycotts and sponsors, I would look to find new sponsors to replace old ones. The problem of cable TV would be combatted with contracts for new programs and a late night schedule with less…

    • 250 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Commercial Influences

    • 508 Words
    • 2 Pages

    First of all, we need to know that connections between science, technology are plentiful. It is known that these connections are growing in number and extent, a repercussion of the rising role of science and technology for competitiveness between the leading economies. Both governments and business confirm that this close links is mostly positive for science and technology and the society. However Their are some concerns about commercial influence on science and technology which is going to be presented in details for this essay.…

    • 508 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Sometimes criticized for its impact on personal economic and social well-being, marketing has been said to affect not only individual consumers but also society as a whole. This section briefly examines some of the criticisms raised and how governments, individuals, and marketers have addressed them.…

    • 1190 Words
    • 5 Pages
    Powerful Essays