Bus C150 Week 1 Question Paper
PREVIEW: BUS C150 QUIZ 2 – 15th Ed.
1. Which of the following statements regarding the nature of the business market is true? - Personal selling plays a larger role in business products markets than in consumer markets.
2. Which of the following is the largest segment of the business market? - The commercial market, which includes who acquires products to support production of other goods and services.
3. Which of the following statements does not describe the advantage of leasing? - requires a high level of capital commitment
4. Businesses choose outsourcing as an alternative to making goods in-house providing in-house services when: - they need to reduce costs to remain competitive.
5. Which of the following statements is true …show more content…
regarding the influence of organizational factors on purchasing decisions? - Personal selling skills and user preferences carry more weight in decentralized purchasing situations.
6. Related party trade is defined as the trade relationship between: - a corporation and its overseas subsidiaries.
7.
A nation’s size, per-capita income, and stage of economic development determine its prospects as a host for _____. - international business expansion
8. The Export Trading Company Act of 1982, exempts companies from _____ so they can form export groups that offer a variety of products to foreign buyers. - antitrust regulations
9. A complete ban on the import of a product is known as a(n) _____. - embargo
10. The ideal way for a nation to stop a foreign company from dumping is to: - impose protective tariffs.
11. In recent years, advances in computer technology have significantly changed the nature of marketing research by: - allowing marketers to evaluate alternatives through the use of computer simulations
12. Wal-Mart prefers transaction records sorted by customer type, product, sales method, type of order, and order size. Analyzing internal data sorted in this manner is called: - sales analysis
13. Information collected for the first time specifically for a marketing study is called _____ data. - primary
14. Which of the following is a limitation of secondary data not found in primary data? - Published information can quickly become
obsolete.
15. Which of the following federal agencies is the most important source of secondary data for marketing research studies? - Census bureau
16. The division of the total market into smaller, _____ groups is called market segmentation. - relatively homogeneous
17. Which of the following is a basic requirement for effective market segmentation? - The market segment must have measurable purchasing power and size.
18. Japanese automaker, Subaru, generates approximately one-half of its sales in just four states (Alaska, Colorado, Maine, and Washington). These states constitute Subaru’s: - core region
19. The most common method of market segmentation is: - demographic segmentation
20. In terms of numbers, which age group is the largest? - Baby Boomers
21. The government segment of the B2B market commonly buys products: - to provide public benefits
22. A strategy for going global though contractual agreements in which the production of goods or services is assigned to local companies is termed as _____. - offset strategy
23. One of the very first marketing research studies involved of an examination of people’s: - garbage
24. A positioning map: - shows how consumers view a product relative to competitive products.
25. One of the characteristics of relationship marketing is: - an orientation toward added value through superior customer service.
1. Which of the following statements regarding the nature of the business market is true? - Personal selling plays a larger role in business products markets than in consumer markets.
2. Which of the following is the largest segment of the business market? - The commercial market, which includes who acquires products to support production of other goods and services.
3. Which of the following statements does not describe the advantage of leasing? - requires a high level of capital commitment
4. Businesses choose outsourcing as an alternative to making goods in-house providing in-house services when: - they need to reduce costs to remain competitive.
5. Which of the following statements is true …show more content…
regarding the influence of organizational factors on purchasing decisions? - Personal selling skills and user preferences carry more weight in decentralized purchasing situations.
6. Related party trade is defined as the trade relationship between: - a corporation and its overseas subsidiaries.
7.
A nation’s size, per-capita income, and stage of economic development determine its prospects as a host for _____. - international business expansion
8. The Export Trading Company Act of 1982, exempts companies from _____ so they can form export groups that offer a variety of products to foreign buyers. - antitrust regulations
9. A complete ban on the import of a product is known as a(n) _____. - embargo
10. The ideal way for a nation to stop a foreign company from dumping is to: - impose protective tariffs.
11. In recent years, advances in computer technology have significantly changed the nature of marketing research by: - allowing marketers to evaluate alternatives through the use of computer simulations
12. Wal-Mart prefers transaction records sorted by customer type, product, sales method, type of order, and order size. Analyzing internal data sorted in this manner is called: - sales analysis
13. Information collected for the first time specifically for a marketing study is called _____ data. - primary
14. Which of the following is a limitation of secondary data not found in primary data? - Published information can quickly become
obsolete.
15. Which of the following federal agencies is the most important source of secondary data for marketing research studies? - Census bureau
16. The division of the total market into smaller, _____ groups is called market segmentation. - relatively homogeneous
17. Which of the following is a basic requirement for effective market segmentation? - The market segment must have measurable purchasing power and size.
18. Japanese automaker, Subaru, generates approximately one-half of its sales in just four states (Alaska, Colorado, Maine, and Washington). These states constitute Subaru’s: - core region
19. The most common method of market segmentation is: - demographic segmentation
20. In terms of numbers, which age group is the largest? - Baby Boomers
21. The government segment of the B2B market commonly buys products: - to provide public benefits
22. A strategy for going global though contractual agreements in which the production of goods or services is assigned to local companies is termed as _____. - offset strategy
23. One of the very first marketing research studies involved of an examination of people’s: - garbage
24. A positioning map: - shows how consumers view a product relative to competitive products.
25. One of the characteristics of relationship marketing is: - an orientation toward added value through superior customer service.