Effects of Social Networking on Business Growth & Development
CHAPTER ONE
introduction
The advent of the Atomic or Space Age has focused attention on the specific approach to business decision making. In no field of management has this been more pronounced than in the field of marketing. Following naturally from the more advanced technologically progress and higher standard of living in Canada, the United States and other developed economies, scientific marketing has made greater strides in North America than if has anywhere else in the world.
The changes have been swift and far-reaching. The dynamic characteristics of the North American economy have been fully demonstrated in what has been aptly described as a “marketing revolution”, equaling in importance the industrial revolution of a century ago.
The study of marketing has likewise moved forward. Great attention was given to the mechanics of marketing in the first half of the twentieth century. The first post World-War II decade, roughly covering the decade of the 1950’s, saw great changes in both management thinking and management approach to the whole area of marketing.
Zig Ziglar: Today’s sales professional is not the plaid-coated, white-belted, snake oil-selling carnival barker or the outdated stereotype of the fast-talking, back-slapping, joke-telling used car salesman. Today’s sales professional has the appearance of the Harvard MBA, even if he or she didn’t complete high school. Today’s sales professional is educated in what is necessary to be successful in the modern world – from computer literacy to market knowledge.
The words we hear most in today’s selling world are change and technology. The salesperson who refuses to adapt to change and capitalize on the technology of today is going to be left at the starting gate and will have a limited career that will not be nearly as productive as it otherwise could be. The sales professional of the twenty-first century who is going to be a top-performer has to be capable of adapting to change and using
introduction
The advent of the Atomic or Space Age has focused attention on the specific approach to business decision making. In no field of management has this been more pronounced than in the field of marketing. Following naturally from the more advanced technologically progress and higher standard of living in Canada, the United States and other developed economies, scientific marketing has made greater strides in North America than if has anywhere else in the world.
The changes have been swift and far-reaching. The dynamic characteristics of the North American economy have been fully demonstrated in what has been aptly described as a “marketing revolution”, equaling in importance the industrial revolution of a century ago.
The study of marketing has likewise moved forward. Great attention was given to the mechanics of marketing in the first half of the twentieth century. The first post World-War II decade, roughly covering the decade of the 1950’s, saw great changes in both management thinking and management approach to the whole area of marketing.
Zig Ziglar: Today’s sales professional is not the plaid-coated, white-belted, snake oil-selling carnival barker or the outdated stereotype of the fast-talking, back-slapping, joke-telling used car salesman. Today’s sales professional has the appearance of the Harvard MBA, even if he or she didn’t complete high school. Today’s sales professional is educated in what is necessary to be successful in the modern world – from computer literacy to market knowledge.
The words we hear most in today’s selling world are change and technology. The salesperson who refuses to adapt to change and capitalize on the technology of today is going to be left at the starting gate and will have a limited career that will not be nearly as productive as it otherwise could be. The sales professional of the twenty-first century who is going to be a top-performer has to be capable of adapting to change and using
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