Preview

Electric Bike Marketing Plan

Powerful Essays
Open Document
Open Document
1294 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Electric Bike Marketing Plan
The Product - “SmartBike – Metro”
The SmartBike Metro is a power-on-demand foldable electric bicycle that gives you the choice – pedal power or power on demand acceleration. The lightness and convenience of the SmartBike - Metro make it an ideal companion for urban commuting, where there’s scarce space and heavy traffic. It guarantees you arrive fresh on destination, and it provides you business-class performance in multi-ways, even as an indoor exercise bike!
Stylish Outlook
The SmartBike Metro has a fashionable, stylish outlook that fits well with the status-quo of the affluent professionals. When folded, the bike can be carried as a stylish briefcase, in a environmentally-friendly tote, or in an athletic backpack. The SmartrBike can be conveniently carried onto a subway, or taken into office buildings as you walk through the envious crowd.
Personalized customization is available through online ordering, and numerous accessories are also available to choose from.
SmartConsole
The SmartBike Console is a touch screen tablet PC that not only entails travelling data, personal fitness of biker, but also ensures riding safety of the biker – it automatically detects riding speed and road condition, and it disables touch screen operations when the bike is in motion. Furthermore, the console is compatible with various applications that can be downloaded from internet.
Dual Modes – Traveling/Exercising
The SmartBike Metro can travel at a maximum road speed to 15mph and a distance of 40 km under electric power when fully charged. Electric power assistance comes on demand as the bike automatically detects the road inclination.
When standing on the charging station, SmartBike - Metro serves as an indoor exercising bike for personal fitness use. There are built-in fitness applications in the SmartConsole, and various other fitness, music, game applications available for downloading.
Product Accessories
Accessories from backpacks to biking gears as well as

You May Also Find These Documents Helpful

  • Powerful Essays

    Executive SummaryAccording to the National Fire Protection Association (NFPA, 2008), "cooking fires are the #1 cause of home fires and home fire injuries" resulting in hundreds of deaths and hundreds of millions of dollars of damage each year. With such troubling reports kitchen safety has become increasingly important to consumers. In order to demonstrate commitment to consumer safety General Electric is pleased to introduce its latest innovation in cooking products development - the GE Cook Alert.…

    • 2934 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Marketing Plan

    • 1547 Words
    • 7 Pages

    My plan is to build specialized and customizable wagons and wheel barrows for decorative use. They can be used as gift baskets, or pieces for landscaping. The product is a new and neat idea for anyone attending a baby shower or a child’s birthday party. Because the product can be customizable by color and writing, the customer will have a many options to make their wagon or wheel barrow personal and special to them.…

    • 1547 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Week 8 HW

    • 978 Words
    • 4 Pages

    Build your own smart car and compare across the types of coupes available—make it your own…

    • 978 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The kitchener Downtown Revitalization project, overlaps SDG: 9 additionally with the planned mass transportation expansion. Grand River Transit, which services the K-W region currently provides both regular and express bus route systems aimed to keep the tri city region connected. The utilization of a bus system for mass transit provides key commuting abilities for those without access to vehicles, or for those who make the choice to utilize mass transit to avoid greenhouse gas emissions. As cities grow and the transportation demands of the In order to best utilize the mass transit features that are alternatives to private vehicles, bike paths as well as bike racks have been installed on every GRT bus. This added benefit to cyclists allow…

    • 570 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Mercedes Canada Smart Car

    • 1489 Words
    • 6 Pages

    Building on its success in the European market over the past few years, Mercedes-Benz Canada has launched the Smart Car in Canada! Following a few modifications to meet Canadian safety and emission standards, Mercedes-Benz is currently selling the Smart in Ontario as a trial before a full North American launch the following year. The Smart is unique - almost revolutionary in the auto market. The people at Mercedes believe that the market for the Smart is untapped with virtually no direct competition in North America. Mercedes desires to be the first to market before the competition launches a competing niche vehicle in the competitive North American Market. However, GM, Suzuki, and Toyota have already launched their micro compact cars in the Canadian market.…

    • 1489 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Case Study on Segway

    • 1467 Words
    • 6 Pages

    Segway LLC is a company created by Dean Kamen in 2002 to manufacture and market the Segway Human Transporter. The SHT is a personal transport vehicle held upright by gyroscope technology. It is for use on and off-road, for recreation and commuting, by police departments and for government/military uses. Some of the SHT’s weaknesses include the $100 million development price tag and its high selling cost of over $4,500. A third weakness for the SHT is that Segway has not created enough physical locations where consumers can test drive and buy a machine. A final weakness is the lack of corporate/front office competence shown by Dean Kamen. The strengths of the SHT include its versatility of application. Segway has been shown to be valuable to police in patrolling duties and military with bomb disposal vehicles. The SHT also has shows strength in its financial backing. Mr. Kamen has been able to call on investors at any time to help financially when Segway has fallen short of its sales forecasts for the SHT. Segway has many opportunities on the horizon. If it makes some changes to its business/marketing strategy, it could still potentially realize great profits. It also has the opportunity to lower its prices to try and gain sales since it is already offered at a high price (incentive capability). The SHT has an opportunity as well to actualize the perception that it is a viable solution to the world’s congestion, energy and pollution problems. Finally, Segway has the opportunity to make changes to succeed in a market with no serious direct competitors besides some concepts that have been shown, like the concept Toyota presented at its latest tradeshow. Some threats to Segway are that the SHT is seen as a hazard to pedestrians on sidewalks and that it is too hard to operate. Also, another threat to Segway is the loss of investor backing after more unsuccessful quarterly sales marks.…

    • 1467 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Self-Driving Cars

    • 3778 Words
    • 16 Pages

    This paper will present information about self-driving cars and smart transportation systems. The technological barriers, security concerns and privacy issues concerning the implementation of these new systems will be addressed. The impact they will have on society, business, and government will be explored. Supporting data from research papers, news articles, and industry reports will be presented. The technology will be adopted because it will provide travelers with a safe, reliable, and convenient form of transportation. It will save people time and money and it will save thousand of lives every year. The measured evolution and introduction of self-driving cars and smart transportation infrastructure is important so it can allow business, consumers, and governments to adjust to the change in the way people and goods are transported.…

    • 3778 Words
    • 16 Pages
    Better Essays
  • Satisfactory Essays

    Nike Vs Movpak Essay

    • 361 Words
    • 2 Pages

    A new tech has combined the best parts of a Tesla and Nike backpack by combining them into one. Movpak is the first portable electric vehicle and backpack making commuting both easy and fun.…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    LIT Motors

    • 3695 Words
    • 15 Pages

    This report considers the strategy for Lit Motors; a San-Francisco based electric car start-up with two prototype vehicles in development. The Lit C-1 is the flagship product described as an enclosed, two-passenger, electric-powered, two-wheeled “daily driver”. The Lit Cargo Scooter folds to a small footprint when not in use and provides additional cargo space compared to normal scooters.…

    • 3695 Words
    • 15 Pages
    Better Essays
  • Satisfactory Essays

    Tesla Roadster

    • 612 Words
    • 3 Pages

    The flush leather interior, installation of electric powertrain, which gives superior responsiveness and option of custom-tuned suspension all push for a differentiation from other products on the market. It pushes to be the most luxurious and elite of all electric cars. Other features that aid the Roadster in standing out from competition are the quietness of the ride from use of sound reduction materials and wheel arch liners to reduce pavement noise. Its updated power control hardware allows it to handle and reach high speeds in all climates, a very appealing…

    • 612 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Sustainable Cityscape

    • 308 Words
    • 2 Pages

    Abstract ( Brief overview of work done)Smart Building SolutionsSmart Transport Solutions Smart Energy Solutions Solutions Other areas Smart Grid SolutionsWaste Management SolutionsConclusion…

    • 308 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The Smart car is definitely one of the best inventions of the century. It is probably one of the best businesses in the world that generates high profits while materializes environmental conservation visions. The Smart car is an incredibly tiny car that is made of plastic body panels and a reinforced steel shell, which means less energy and heavy-industrial raw materials required in the process of manufacturing them. The best feature of this car is its excellent gas mileage. In other words, the Smart car is fuel efficient, which not only helps the car owner save money on fuel, but also lowers the CO2 emission from burning the fuel, thus greatly contributes to the conservation of the environment.…

    • 253 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Hybrid Cars

    • 264 Words
    • 2 Pages

    b. It’s has regenerative braking in which the electric motor applies resistance to the drivetrain causing the wheels to slow down. In return, the energy from the wheels turns the motor, which functions as a generator, converting energy normally wasted during coasting and braking into electricity, which is stored in a battery until needed by the electric motor.…

    • 264 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Hyper Loop

    • 599 Words
    • 3 Pages

    The hyper loop consists of a pair of steel tubes, normally elevated, which are evacuated to 0.015 psi. This not quite a hard vacuum but "soft" enough that relatively ordinary equipment can be used to maintain it, and some tiny leaks can be tolerated. This is about the same pressure as a spacecraft flying at about 30 miles would feel. Pretty low drag, but far from zero, especially at the proposed 760mph, approximately 1/1000th of sea-level drag. The vehicle is substantially smaller than the tube (roughly 30%) and has on the front a big fan, which sucks in air. Most of this is spat out the back, helping to keep it going, but a little is squeezed out the bottom through what they call "Skis", which ride on the floor and sides of the tube, generating a cushion of air to ride on. This is familiar to people who play air hockey, and it's been used in lower speed transit before, such as the people mover in the Detroit Airport. The low pressure in the tube means that it doesn't take a lot of power to overcome air friction and can be sustained by on board batteries (using numbers gleaned from their work with the Tesla S), and the big power drain from acceleration is accommodated by Linear Induction Motors (many existing transit designs use LIMs, such as the Vancouver Sky train). These are mounted in the tube and the vehicle itself is passive. They are also used to decelerate the vehicle, recovering a large fraction of the energy used. They propose mounting solar panels on the guide way and calculate that those and a rather minimal amount of battery storage will fully power the thing.…

    • 599 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    8. Ian Jon Albert, Student Member. Elvir Kahrimanovic, and Ali Emadi, Senior Member. Diesel Sport Utility Vehicles With Hybrid Electric Drive Trains. Transactions on vehicular technology, vol. 53, no. 4, July 2004.…

    • 2746 Words
    • 9 Pages
    Powerful Essays

Related Topics