Tesla Roadster
Product Demand – Tesla Roadster
The Tesla Roadster is valued at £87,945 with a £10,000 deposit, in comparison to other electric vehicles this can be seen as a fairly expensive, because of this price the Tesla Roadster would follow an inelastic demand curve where a change in price would not drastically affect the demand, this is because there is not a large range of alternatives consumers can choose from at this price range for electric vehicles. Willingness to pay and demand for the car are created through the advantages the car brings and the ethic the car promotes, value is also greatly added through the aesthetic, features and overall driving experience. The Tesla Roadster is an extremely environmentally friendly car, creating zero emissions with the ability to drive 245 miles per charge; it boasts lower costs in the long run with no road tax or parking costs. The Roadster offers a supercar performance without the emissions, to reinforce its supercar performance claims, the Roadster has up to 295 lbs per ft of torque and 288 horsepower and can accelerate from 0-60mph in an impressive 3.9 seconds. It can be fully charged in 3.5 hours using the Tesla High Power Wall Connector, but can be charged from …show more content…
nearly all outlets around the world. Demand is encouraged for the Roadster through its differentiated features, its hand-built carbon fibre body sets a precedent, which redefines the quality expected from electric cars.
The flush leather interior, installation of electric powertrain, which gives superior responsiveness and option of custom-tuned suspension all push for a differentiation from other products on the market. It pushes to be the most luxurious and elite of all electric cars. Other features that aid the Roadster in standing out from competition are the quietness of the ride from use of sound reduction materials and wheel arch liners to reduce pavement noise. Its updated power control hardware allows it to handle and reach high speeds in all climates, a very appealing
feature. The Tesla Roadster is cleverly marketed so that it appeals to more than one type of user. The client will be in a position where they will have a fair amount of disposable income, as the price of the Roadster demands a client with a high income. It is designed so that it appeals to those who are ostentatious, it appeals to this clientele without boasting its environmental appeal through its aesthetic and high spec features. Its main clientele however would be those who are environmentally conscious and have disposable income - for this niche market it would most likely be at the forefront of the competition. The Roadster handles exceptionally in all conditions and so does not restrict the user to a certain environment, however the Roadster would most likely bring in consumers who would be mainly city drivers because of the need for a consumer with a high income. The Tesla Roadster follows inelastic demand; a large price drop would mean a sacrificing a lot in the way of design and the spec of the product, which is what gives the Roadster its value. Therefore to increase demand it would need to be done through marketing the product effectively, aspects of this would include meeting changing tastes, creating brand loyalty and possibly a very small drop in price to create more interest. Other factors which should be considered are further improving features, quality, ensuring the advertisements and outlets are intelligently placed and the availability of options for terms of payment.
To stimulate product demand * after sales service * develop tech sophistication * ensure quality * improve design aesthetic and features
Identify and meet changing tastes and exploit niches
DIVERSIFICATION
The Tesla Roadster is valued at £87,945 with a £10,000 deposit, in comparison to other electric vehicles this can be seen as a fairly expensive, because of this price the Tesla Roadster would follow an inelastic demand curve where a change in price would not drastically affect the demand, this is because there is not a large range of alternatives consumers can choose from at this price range for electric vehicles. Willingness to pay and demand for the car are created through the advantages the car brings and the ethic the car promotes, value is also greatly added through the aesthetic, features and overall driving experience. The Tesla Roadster is an extremely environmentally friendly car, creating zero emissions with the ability to drive 245 miles per charge; it boasts lower costs in the long run with no road tax or parking costs. The Roadster offers a supercar performance without the emissions, to reinforce its supercar performance claims, the Roadster has up to 295 lbs per ft of torque and 288 horsepower and can accelerate from 0-60mph in an impressive 3.9 seconds. It can be fully charged in 3.5 hours using the Tesla High Power Wall Connector, but can be charged from …show more content…
nearly all outlets around the world. Demand is encouraged for the Roadster through its differentiated features, its hand-built carbon fibre body sets a precedent, which redefines the quality expected from electric cars.
The flush leather interior, installation of electric powertrain, which gives superior responsiveness and option of custom-tuned suspension all push for a differentiation from other products on the market. It pushes to be the most luxurious and elite of all electric cars. Other features that aid the Roadster in standing out from competition are the quietness of the ride from use of sound reduction materials and wheel arch liners to reduce pavement noise. Its updated power control hardware allows it to handle and reach high speeds in all climates, a very appealing
feature. The Tesla Roadster is cleverly marketed so that it appeals to more than one type of user. The client will be in a position where they will have a fair amount of disposable income, as the price of the Roadster demands a client with a high income. It is designed so that it appeals to those who are ostentatious, it appeals to this clientele without boasting its environmental appeal through its aesthetic and high spec features. Its main clientele however would be those who are environmentally conscious and have disposable income - for this niche market it would most likely be at the forefront of the competition. The Roadster handles exceptionally in all conditions and so does not restrict the user to a certain environment, however the Roadster would most likely bring in consumers who would be mainly city drivers because of the need for a consumer with a high income. The Tesla Roadster follows inelastic demand; a large price drop would mean a sacrificing a lot in the way of design and the spec of the product, which is what gives the Roadster its value. Therefore to increase demand it would need to be done through marketing the product effectively, aspects of this would include meeting changing tastes, creating brand loyalty and possibly a very small drop in price to create more interest. Other factors which should be considered are further improving features, quality, ensuring the advertisements and outlets are intelligently placed and the availability of options for terms of payment.
To stimulate product demand * after sales service * develop tech sophistication * ensure quality * improve design aesthetic and features
Identify and meet changing tastes and exploit niches
DIVERSIFICATION