Company information
Tesla Motors is a public trading company in the automotive industry that was founded in 2003 by a group of engineers from the Silicon Valley in California. Core founders of Tesla Motors are Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel and Ian Wright. Its headquarters are in Palo Alto, California. The CEO of the company is Elon Musk. It has over 3000+ employees. Tesla motors have their cars in thirty seven countries worldwide and continuously expanding. Tesla also opened an assembly and distribution centre in 2012 for all of Europe in Tilburg, Holland. This factory will house between 50-60 jobs starting off with room for growth depending on sales. Having a European base cuts down on transport cost making the Tesla product cheaper to purchase.
Tesla’s product and services
Tesla current target market is upper class, rich, affluent and green conscientious people looking to own an all electric sports car. But this is changing with each model produced. There are currently two models on the market and one in the process of production. The first car produced was the “Tesla Roadster” at a base price (€84,000), the second car produced was the “Tesla Model S” at a base price of (€47,000). Tesla motors are now building the “Tesla Model X” the price is still too be published, but what is guaranteed is that it will be a cheaper car then the “roadster and Model S”. With all Tesla vehicles you can add extras onto your car when you design it from the shop. Usually being extended battery life, interior, wheels, performance packages, these all are costly extras but not necessary either. With each new model the price is coming down and with that the companies target market range is expanding, with the goal of eventually having a low cost efficient electrical vehicle available at affordable prices to the public.
Mission statement
There is one main goal of Tesla Motors.
“Increase